Media Relations
Build relationships and gain visibility with Agility’s all-in-one platform
47 articles
- Create a List of Media ContactsBuild targeted media lists by finding journalists covering the topics, regions, and audiences that matter most to your campaign.
- How to Build a List Using a Keyword SearchDiscover journalists writing about specific topics, brands, competitors, and emerging trends.
- Create a List of Outlet Contacts or General Newsdesk EmailsLearn how to build targeted lists of media outlets and general newsroom contacts for your outreach campaigns.
- Contact and Outlet ProfilesReview detailed journalist and outlet information before adding contacts to your media lists.
- View a Journalist's Recent CoverageReview a journalist's recently published content before adding them to your media lists or sending a pitch.
Managing your media contacts
Importing private contacts, adding information and requesting media updates
- How to Use Saved Searches to Update Your Targeted ListsSaved Searches in Agility Discover allow you to easily monitor and update your targeted media lists as the database evolves.
- Understanding the Status Filter and Contact BadgesWhat Agility means by New, Updated with New Information, New Employment, and Longstanding Contact
- How to Add to or Remove a Contact From a Targeted ListHow to add or remove a contact to or from my target lists
- How to Merge Targeted ListsCombine contacts from multiple Targeted Lists into a single list.
- Export a Contact List as a CSVDownload your media contacts for use outside of Agility.
- How do I add private contacts to my Agility account?How to integrate your private contacts into your Agility account and targeted lists
- Adding Your Interactions With Media ContactsKeep your media relationships organised and visible across your team by logging emails, calls, meetings, and messages directly on media contact profiles in Agility PR Solutions.
- How can I submit a request to Agility's Media Research Team?Request new or updated contact details for any person or outlet
- Export Contact InteractionsExporting interactions allows you to track outreach activity, analyze engagement, or share reporting with your team.
- Send Your Press Releases & Media Pitches Using Email DistributionsCreate, design, and send email distributions to your media contacts
- How to Increase Your Email Pitching SuccessBest practices for improving email deliverability, open rates, and media engagement
- How to Send a Test Email (and Preview Your Email)Preview, validate, and test your email before sending it to recipients
- Format Your Email ContentUse the full suite of Agility's email distribution tool to optimise your content
- How to Personalize Your Email Distributions in AgilityEasily customize your email distributions so each recipient feels like the message is meant for them.
- How to Add Multiple Columns to Emails
- How to Add Images to Your Email or Briefing
- Using Merge Tags to Edit the Email FooterAutomatically insert and format your organization's contact information
- How Do I Use an Email Template?Reuse previous email distributions and saved drafts to save time
- Working With Arabic Text in Agility Email DistributionsHow to correctly format right-to-left languages in Agility
Email Campaign Management
Manage the results of your email distribution
- Analyze Your Email Distribution ReportTrack opens, clicks, recipient engagement, and other email performance metrics
- How to Track Clicks and Opens in AgilityEnable or disable engagement tracking for your email distributions
- How to Remove Unsubscribes From Your Targeted ListKeep your Targeted Lists up to date by removing contacts who have unsubscribed
- How to Send a New Email to the Recipients Who Clicked, Opened, or Didn’t Open My Previous Email
Compliance & Regulations
Information on how Agility helps you to comply with email regulations
- Notice on International Regulations on Email CommunicationThis article is provided as a support resource and not as legal advice.
- Agility Email Reporting with Apple Mail Privacy Protection
- How Can I Update My Email Subscription Preferences?Resubscribe to Agility emails and manage your email preferences
- Agility’s Commitment to GDPR ComplianceAgility PR Solutions readiness and compliance
- What is Newswire?How Newswire work and why do you need one.
- How to Submit Newswires Using AgilityDistribute your press releases across Agility’s global wire circuits
- How do I cancel or update a scheduled Newswire?Guidelines for updating or retracting upcoming wire distributions
- Agility Editorial GuidelinesContent standards for Newsroom and Newswire submissions
- Online Boost Service FAQYour guide to Agility’s Online Boost visibility add-on
- Online Boost Editorial StandardsGuidelines for content eligible for Online Boost distribution