Agility can track how recipients interact with your email distributions, including whether they open your email and click the links it contains.
This tracking helps you measure engagement, evaluate the success of your campaigns, and identify opportunities to improve future outreach.
If needed, you can disable tracking for individual email distributions.
🔹 What Does Click and Open Tracking Measure?
When tracking is enabled, Agility can report engagement metrics such as:
Opens
Unique Opens
Clicks
Unique Clicks
These metrics are available in your Email Distribution Report after your distribution has been sent.
Learn more in Analyze Your Email Distribution Report.
🔹 Enable or Disable Tracking
Before sending your distribution:
Open the Tracking & Privacy section.
Locate Click and Open Tracking.
Turn tracking On or Off, depending on your needs.
Your selection applies only to the current email distribution.
🔹 When Should I Disable Tracking?
Most email distributions benefit from tracking because it provides valuable reporting and engagement insights.
However, you may choose to disable tracking when:
Sending sensitive or private information: When you want to respect recipient privacy and avoid collecting unnecessary data.
Conducting a test or survey: When you don’t need to track responses and prefer to keep things simple without extra data collection.
Briefings sent to privacy-conscious recipients: Some briefing recipients, such as executives or external stakeholders, may prefer not to have their activity tracked. Disabling tracking for those briefings respects that preference.
🔹 What Happens If Tracking Is Disabled?
When click and open tracking is turned off:
Opens are not tracked.
Link clicks are not tracked.
Recipient engagement is not recorded.
Related reporting metrics will not be available for that distribution.
This means you won't be able to measure how recipients interacted with your email after it has been sent.
🔹 Understanding Open Tracking
Open tracking relies on technology that is not supported equally by all email providers.
Some providers, including Apple Mail, use privacy features that can affect the accuracy of open reporting.
Because of this:
Open rates should be treated as an estimate.
Click tracking is generally a more reliable indicator of recipient engagement.
🔹 Best Practices
We recommend leaving click and open tracking enabled for most email distributions.
Tracking helps you:
Measure campaign performance.
Compare subject lines.
Evaluate recipient engagement.
Improve future email distributions.
Identify which content generates the most interest.
Disable tracking only when you have a specific privacy or compliance requirement.
Frequently Asked Questions
Does disabling tracking affect email delivery?
No.
Disabling tracking only affects reporting. It does not prevent your email from being delivered.
Can I see who opened my email if tracking is disabled?
No.
Open activity is not recorded when tracking is turned off.
Can I see who clicked my links?
Only if click tracking was enabled before the email was sent.
Can I turn tracking back on after sending?
No.
Tracking settings are applied when the distribution is sent and cannot be changed afterward.
Does tracking affect recipient privacy?
Tracking records recipient engagement, such as opens and clicks. If privacy is a concern for your audience or organization, consider whether collecting this information is appropriate before sending your distribution.
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📝 Support & Resources
Help Center: Amplify
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