Agility Product/Role Definitions

Online - Online broadcasting, publications, news sources and blogs  

Print - Newspapers, magazines, journals, newsletters and other publications 

Radio - Newsroom for a radio station or news bureau 

Television Newsroom for a television station or news bureau 

Media Group - Media companies and news organisations 

​Media Company - Parent company of media organisation including Publishers and other Media Owners  

News Agency - A company that gathers news and commercially distributes content to subscribing news organizations, such as newspapers,magazines and radio and television broadcasters 

Production Company - A production team for television and radio shows

Newspaper - A periodical containing news coverage, current affairs,finance, politics, business, sport and often includes content such as opinion, international, national or local issues and events

Magazine / Journal - Printed or electronic magazines, newsletters, journals published on a regular schedule and contain either a variety of topics or specialist content

Station - Newsroom for a station that broadcasts news and topical programmes  

News Service - A service that provides news and information 

Content Creation Service - Content creation includes maintaining and updating websites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media

Section - Column, regular feature or microsite 

Programme - A show that is broadcast on radio, television or online

Blog - A weblog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries

Video Sharing Site - An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet

Regional News Team - An editorial or news production team producing local content and located outside the primary editorial office 

Foreign Bureau - A news bureau situated in a country other than the primary editorial office 

Market Sectors are general industry descriptions applied to the media that group together related outlets into sectors. They contain industry-specific markets as well as media such as news, broadcasting and media groups that contain media owners, news agencies, publishers and networks.

Target Audience is one facet of audience demographics that we have introduced and which is required for advanced searching using criteria not available elsewhere in Agility. Agility has enabled advanced filtering to help expert communicators to select relevant target groups with more detail using these descriptions to identify more specialist consumer bases.

International or Online

Distributed available in more than one country as specified by area of coverage

National

Available nationally. Note that national media do not include international subscriptions

Regional

Reach is province, county or state-wide

Local

Reach restricted to a handful of towns or a city

Community

Availability restricted to an area smaller than a town. This coverage applies to media intended for specific ethnic communities, languages or cultural groups, including media for military audiences i.e. army, navy or airforce papers, universities, religious newsletters, LGBT, ethnic or linguistic community papers, even if available nationwide, they are restricted to those specific communities, plus anything distributed to a small area below the level of a town. If they contain anything that is not general news they are trade or consumer newsletters too as they are not newspapers in the strictest sense i.e. Arabic language news based in the UK, Hispanic Media in the USA, Polish media in Canada.

Editor-in-Chief - Journalist who is in charge of intake of copy and determines the final content of a text, particularly a newspaper or magazine, including Bureau Chiefs, Managing Editors, Editors-in-Chief, Editorial Managers 

Digital Editor - Journalist who is in charge of intake of copy and determines online content  

Commissioning Editor - Editor responsible for copy editing and managing external authors and contributors. Issues article or feature briefs to writers for publication. Also known as Acquiring Editor 

Program Director - The director with responsibility for scheduling news content 

Producer - The producer has responsibility for and determines the final content of a programme 

Presenter - News or Magazine-based programme host/presenter/anchor/news reader 

Section Editor - Journalists including News Editors, Columnists, Feature Writers and Subject specialists i.e. Science Editor or prepares news stories, information or comment for publication, including news journalists such as Assignment Editors, Sub-Editors 

Foreign Correspondent Staff journalist based abroad 

Letters Editor - Editor dealing with correspondence from readers 

Reviewer - Journalist who writes critical appraisals of books, plays,films etc. for a newspaper or magazine 

Journalist / Reporter - News journalist who specialises in particular subjects or beats, including Staff Writers, Writers, Correspondents 

Editorial Assistant - Broadcast or print journalist who investigates information at the pre-production stage. Also known as Researcher in broadcast environments or Editorial Secretary 

Layout Editor - Editor responsible for graphics, pictures, layout  

Cartoonist - Artist who sketches satirical drawings for newspapers or magazines 

Photo Journalist - Newspaper or magazine staff who deal with pictures and graphics such as the Picture Editor or other photo journalists 

Stylist - Fashion stylists select and coordinate interiors, garments and accessories. In food photography, a stylist prepares the food, designs the setting and arranges it for the photographer. Stylists use products in their photo shoots and are key contacts for releases about consumer products including fashion, cosmetics, furniture, fittings, gadgets, toys, cars etc. 

Program Production - Production staff who work on programme content
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Management - General Manager, Office Manager, other executive personnel(Non-Editorial role) 

Publisher - Person who prepares and issues newspapers and magazines(Non-Editorial role)
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Freelance Journalist - A journalist who works for newspapers or magazines on a bespoke basis rather than being employed as a permanent staff journalist 

Contributor - Independent expert or commentator usually offering opinion on a specific topic 
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Blogger - An individual diarist publishing in web format
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​Social Media Influencer - Authors and contributors on various social media platforms