Create a list of outlet contacts or general newsdesk emails

Agility allows you to search for both people and outlets, enabling you to create lists of contacts or outlet newsdesks that you can use for your outreach campaigns.

This article explains how to use the available fields to create a list of outlets that can be contacted through their general newsdesks rather than targeting individual journalists.

Select Discover > Discover Contacts > Outlet Search, and you will see the Outlet Search screen.

The many available options are clearly labeled. Agility allows you to target specific outlets by:

A good place to begin is by selecting the subjects that interest you and combining them with the Target Audience Region field under outlets.

In this example, we’ll target outlets that cover subjects related to children and whose audience is based in the United States.

If you type “children” into the Subject field, Agility will display all subjects containing that word.

If you select Browse All and then type “children,” you’ll see not only all matching subjects but also any related subjects.

Next, select either the Location or Target Audience Region that you want to include in your search.

Agility will display the number of outlets matching your criteria. In this example, the search terms return 68 results.

Location:

Target Audience Region:

You can apply additional refinements to narrow down your results, such as:

For definitions of these categories, see Understanding Media & Product Types.

After running your search, Agility presents your results list.

It’s a good idea to save your search so that you can return to these results later. Each time you revisit the saved search, Agility will refresh it with the most up-to-date outlets and allow you to filter for new or updated contacts.

By clicking on any outlet in your results list, you’ll open the outlet profile in the right-hand panel.

You can expand the profile to view additional details, including:

The blue icons alongside the profile take you to these sections.

Agility also displays associated and affiliate titles within outlet profiles. This allows you to start from one title and easily identify related bureaus or sections that may be a better fit for your targeting.

For example, The New York Times profile displays 40 affiliate outlets and sections, providing a broader view of related media opportunities.

The filter function (indicated by the blue funnel icon above your results) includes all the fields from your search setup page.

You can also filter by:

These filters can be applied to fine-tune your results and isolate the most relevant outlets for your list.

Before adding outlets to a list, you can check whether they already appear in one of your saved lists:

Outlets already on the list will display a blue checkmark beside their profile.

For example, Footwear News has a blue tick to indicate that it’s on the selected list, Children’s Clothing.

To add outlets to a list:

If you already have a list selected, the outlets will be added to it automatically.

If no list is selected, you’ll be prompted to choose one from your existing lists or create a new list.

In this example, with Children’s Clothing already selected, Book Riot will be added to that list.

Using Agility’s Outlet Search, you can identify and organize relevant media outlets and general newsdesk contacts for your campaigns.
By combining filters such as subjects, location, and audience region, you can quickly find the most relevant outlets, review their detailed profiles, and add them to targeted lists for ongoing outreach.

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