Contact and Outlet Profiles

Within Agility’s Discover Contacts, users can identify and vet potential contacts or outlets to add to their targeted lists and/or use for future releases and distributions.

The contact and outlet profiles are a powerful tool that can assist users with this. You can even add your own private details and preferences to profiles.

Once a search has been entered, the list of potential contacts or outlets will be displayed in the centre of the screen.

Users will be able to see some key information at a glance which includes:

On the right-hand side of the screen, an expanded contact or outlet profile will display for any contacts selected within the search list, as seen below.

The contact card can be viewed from the main search results page or opened in its entirety by selecting the Expand Profile button above the editorial profile.

You are also now able to add your interactions with the contacts, which is shown here.

The contact profile includes information on both the contact and their associated outlet. Information visible on the contact profile includes:

If the contact is a contributing reporter to multiple outlets, you will be able to select the different outlets that they write for. To do this, select from the dropdown as shown below.

🔹 Step 4: Review Additional Information in the Profile Tabs

You are also able to view additional information from a contact profile, including:

Outlet Details
Similar to the contact profile, this tab lists information pertaining to the outlet the contact works for including location, subjects, audience size and contact information among others.

Lists
This tab will show you if the contact or outlet has been added to any lists in the past. This can be useful when creating a new list, as finding the media contact on existing lists may be a good indication that there is overlap between the lists you are creating. It may be useful to view the original list to see if any other contacts may be appropriate for the new list.

Recent Coverage
This tab will show any online articles that the contact has written in the last three months. This can be used to gain a general understanding of how the contact writes and can be instrumental in deciding whether the contact is right for your lists and future distributions.

Social Feed
Similar to the recent coverage tab, this section will show past social media posts and can be leveraged to help gain an understanding of what the contact is passionate about, their stance on particular issues, as well as how they write.

Interactions
Here you can track interactions with journalists and influencers by adding details of your emails, phone calls, or other messages.

If you are also an Agility Monitoring user, you will also be able to save any coverage seen on the profiles into your monitoring folders or tags.

The video below illustrates these tabs, located on the right-hand side of the screen.

🔹 Step 5: Viewing the Outlet Profile

Agility also displays associated and affiliate titles within any media outlet profile. This enables you to begin with any title and easily identify bureaus and sections associated with that title, which may be a better fit for your media targeting.

For example, The New York Times profile displays 40 affiliate outlets and sections.

🔹 Summary

The Contact and Outlet Profiles in Agility provide detailed information that helps you:

By using these profiles effectively, you can build stronger, data-driven media lists and maintain long-term professional relationships.

📝 Support & Resources

Help Center: Media Relations
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