Contact and Outlet Profiles

Every contact and outlet in Agility includes a detailed profile to help you evaluate whether they're a good fit for your outreach. Profiles combine editorial information, recent coverage, audience data, social activity, and your own account history, making it easier to build targeted media lists and maintain relationships over time.

You can also record your own interactions with journalists and add private notes that are visible only within your account.

Run a search in Media Relations → Discover Contacts.

From the search results, select any contact or outlet to open its profile in the right-hand panel.

To see additional information, click Expand Profile.

The main profile provides an overview of the selected journalist, including:

Use this information to determine whether the journalist is relevant to your campaign before adding them to a Targeted List.

Some journalists contribute to more than one publication.

When this happens, you'll see a drop-down menu allowing you to switch between the outlets they write for.

This makes it easy to understand the different audiences they reach and select the outlet most relevant to your campaign.

The Outlet Details panel provides additional information about the publication, including:

Reviewing the outlet profile helps you confirm that the publication's audience aligns with your campaign goals.

The profile includes several tabs that help you evaluate contacts, organize your media lists, and manage relationships over time.

The Lists tab shows every Targeted List within your account that already contains the selected contact.

This helps you:

The Recent Coverage tab displays articles the journalist has published during the last three months.

Reviewing recent coverage is one of the best ways to confirm that a journalist is actively writing about your topic before adding them to a Targeted List.

If your account includes Agility Monitoring, you can also save coverage directly to your monitoring folders from this view.

The Interactions tab lets you record and review your communication history with journalists and influencers.

You can log:

Keeping interaction records helps your team maintain consistent relationships and avoid duplicate outreach.

For detailed instructions, see Adding Your Interactions with Media Contacts.

The Notes tab allows you to add private notes about a contact or outlet that are visible only within your Agility account.

Use notes to record information such as:

You can create separate notes for Contacts and Outlets, making it easier to organize information that's relevant to either the individual journalist or the publication.

The Contact Profile focuses on the individual journalist, including their editorial profile, subjects, audience information, and contact details.

The Outlet Details panel provides information about the publication they work for, including its editorial focus, media type, audience, and market sector.

Recent Coverage helps you confirm that a journalist is actively writing about topics related to your campaign, making it easier to build targeted and relevant media lists.

Yes.

The Lists tab shows every Targeted List in your account that already includes the selected contact.

Yes.

Use the Interactions tab to record emails, phone calls, meetings, and other outreach activities.

For more information, see Adding Your Interactions with Media Contacts.

Yes.

The Notes tab lets you create private notes for both contacts and outlets. These notes are visible only within your Agility account and can be used to track preferences, reminders, or other internal information.

These metrics help you evaluate the potential visibility and influence of a media outlet, making it easier to prioritize contacts that align with your campaign goals.

Help Center: Media Relations
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