In Agility, some journalists and influencers contribute to more than one outlet or publication.
When this is the case, you’ll see a down arrow icon next to their name indicating that the contact is associated with multiple outlets.
🔹 Viewing All Outlets for a Contact
When you see a contact with a down arrow beside their name, it means they write or work for several publications.
If you would prefer to reach them through a different outlet:
Select the checkbox next to their name to ensure they are highlighted.
Click the down arrow to expand a list of all the outlets that the contact is associated with.
This will display every publication or organization connected to that individual within Agility.
🔹 Selecting a Different Outlet
From the expanded list of outlets:
Click the radio button beside the outlet you’d like to associate the contact with.
Once selected, you can add that contact (under the chosen outlet) to any of your targeted lists using one of the following options:
The orange person icon
The Lists tool
The ACTIONS button
When you navigate to your list, you’ll see that the contact appears under the outlet you selected.
🔹 How Agility Handles Email Communication
Agility always uses a contact’s primary preferred email address for communication, even if they are associated with multiple outlets.
However, when viewing your lists, monitoring results, or distribution reports, the contact will appear under the outlet you selected when adding them to the list.
This ensures consistent reporting and easier organization of your media lists while maintaining accurate delivery.
Summary
Contacts who contribute to multiple outlets can be managed flexibly within Agility:
Use the down arrow to view all associated outlets.
Choose which outlet you’d like to associate with your outreach.
Add the contact to your list via the Actions, Lists, or orange person tools.
The contact’s primary email remains consistent, but their listed outlet updates according to your selection.
This functionality helps you manage relationships with multi-affiliated journalists and ensures your media lists reflect the outlet most relevant to your campaign.
📝 Support & Resources
Help Center: Media Relations
Need help? Chat with Support from your dashboard