Agility allows you to quickly send a follow-up email to a specific segment of your previous audience — such as contacts who opened, clicked, or did not open your last email.
This is done directly from your Email Distribution Stats.
🔹Video
🔹 Step 1 — Open Your Email Distribution Stats
Go to:
Media Relations → Email Distribution
Open the sent email you want to work with.
Then select the Recipients tab.
🔹 Step 2 — Choose the Segment You Want to Target
In the Recipients view, select the group you want to follow up with, such as:
Opened
Unopened
Unique Clicks
Unique Opens
Clicked
Bounced (less commonly used)
Click the segment name, and the matching contacts will appear in the right-hand panel.
🔹 Step 3 — Select the Contacts
From the right panel, select the contacts you want included in the follow-up email.
Use Select All if you want the full segment.
🔹 Step 4 — Send to These Contacts
At the bottom right, click Actions.
In the action menu:
Set Action to Send Email Distribution
Choose whether you want to:
Create a new distribution, or
Add the contacts to an existing draft
🔹 Step 5 — Create Your Follow-Up Email
After clicking Create Distribution, Agility will open the selected email (new or draft) with the recipients already added for you.
You can now:
Edit your message
Change the subject line
Add or remove components
Schedule or send immediately
Your targeted follow-up is ready to go.
📝 Support & Resources
Help Center: Media Relations
Need help? Chat with Support from your Agility dashboard or email agilitysupport@agilitypr.com