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Using Merge Tags to Edit the Email Footer

How to use merge tags to edit and format the email footer

Agility allows you to format the email footer in the same way you edit a Text component, giving you greater flexibility in how your compliance information appears. The footer pulls required contact information from fields in the right-hand pane to ensure every distribution meets anti-spam regulations.


🔹 Video Guide


🔹 How to Use Merge Tags to Edit Your Email Footer

Step 1: Open the Footer Component

Click directly into the footer section of your email.


This activates the right-hand settings panel, where your sender details (name, address, email, unsubscribe link, etc.) are entered.

These fields must be completed, as anti-spam laws require this information in every email you send.


Step 2: Insert Merge Tags

Use the Merge Tags control to add dynamic fields such as:

  • Company Name

  • Address

  • Email Address

  • Website

  • Unsubscribe Link

These tags automatically display the information entered in the right-hand pane.


Step 3: Format Your Footer

Once added, merge tags can be:

  • Moved or reordered

  • Bolded, italicized, resized, or recolored

  • Combined with other text for a cleaner layout

You can edit the footer exactly as you would any other text block in the email editor.


Step 4: Maintain Compliance

Your footer must always include:

  • Your organization’s name

  • A physical mailing address

  • A working unsubscribe link

Agility’s merge tags help ensure this information is always present and correctly formatted.


📝 Support & Resources

Help Center: Email Distributions
Need help? Chat with Support from your Agility dashboard

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