When a contact unsubscribes from one of your Email Distributions, Agility automatically suppresses future email deliveries to that contact.
Although unsubscribed contacts won't receive future email distributions, it's good practice to remove them from your Targeted Lists to keep your lists organized and avoid including inactive contacts in future outreach.
You can remove unsubscribed contacts individually or in bulk.
🔹Before You Begin
When a contact unsubscribes from one of your Email Distributions, Agility automatically suppresses future email deliveries to that contact.
Removing a contact from a Targeted List is optional but recommended to keep your lists organized.
Removing a contact from a Targeted List:
Removes them from the selected Targeted List.
Does not resubscribe them to future email distributions.
Does not delete the contact from your account.
Does not affect their unsubscribe status.
Agility will continue to respect a recipient's unsubscribe preferences, even if they remain in one or more Targeted Lists.
🔹 Removing Unsubscribes in Bulk
Step 1
Go to Media Relations > Email Distributions.
Open the Sent email distribution that contains the unsubscribed recipients.
Step 2
Open the Recipients tab.
Select the Unsubscribed filter to display only recipients who unsubscribed from that distribution.
Step 3
Select the contacts you want to remove.
If available, use Select All to select every unsubscribed recipient.
Step 4
Click Actions and choose Remove from List.
Select the Targeted List(s) you want to remove the contacts from, then click Remove from List(s) to confirm.
🔹Remove an Individual Contact from a Targeted List
Step 1
From the recipient list, locate the contact you want to update.
Click the Contact icon to open their profile.
Step 2
Click the Remove from List icon on the right side of the contact's row.
This opens a list of all Targeted Lists the contact currently belongs to.
Step 3
Select the Targeted List(s) you want to remove the contact from.
Step 4
Confirm the removal.
The contact is removed from the selected Targeted List(s).
Note: Removing a contact from a Targeted List does not resubscribe them to your email distributions or delete them from your account. It only removes them from the selected list.
🔹 Why Remove Unsubscribed Contacts?
Regularly cleaning your Targeted Lists helps you:
Keep recipient lists organized.
Focus future outreach on active contacts.
Reduce manual review before sending distributions.
Maintain more accurate and relevant Targeted Lists.
Even if you leave unsubscribed contacts in your lists, Agility will continue to suppress email delivery to those contacts.
🔹 Best Practices
Encourage recipients to use the Unsubscribe link included in your email distributions whenever possible.
Periodically remove unsubscribed contacts from your Targeted Lists to keep them current.
Remove unsubscribed contacts before reusing older Targeted Lists for new campaigns.
Remember that removing a contact from a Targeted List is for list management only—it does not change their subscription preferences.
Frequently Asked Questions
A recipient asked to be removed from my mailing list. What should I do?
The easiest option is to ask the recipient to click the Unsubscribe link included in one of your email distributions.
Once they unsubscribe, Agility automatically suppresses future email distributions to that address.
You can then remove them from your Targeted List to keep your lists organized.
If the recipient no longer has access to the original email or is unable to unsubscribe, contact Agility Support for assistance.
Will removing a contact from a Targeted List unsubscribe them?
No.
Removing a contact only removes them from that Targeted List.
To stop future email distributions, the recipient must unsubscribe or be suppressed by Agility.
Will removing a contact from a Targeted List resubscribe them?
No.
Removing a contact from a Targeted List only changes list membership.
It does not change their unsubscribe status.
Will unsubscribed contacts still receive my email distributions?
No.
Agility automatically suppresses email delivery to contacts who have unsubscribed.
Should I remove unsubscribed contacts?
It's recommended.
Removing unsubscribed contacts keeps your Targeted Lists cleaner and easier to manage, although it isn't required.
Can I remove multiple unsubscribed contacts at once?
Yes.
Use the Recipients tab in your Email Distribution report, filter by Unsubscribed, select the contacts, and choose Remove from List.
Can I subscribe a contact again after they've unsubscribed?
Recipients control their own subscription preferences.
If a recipient wants to receive your email distributions again, they can update their subscription preferences using the unsubscribe link in a previous email.
If they can't access a previous email, contact Agility Support.
📝 Support & Resources
Help Center: Media Relations
Need help? Chat with Support from your dashboard or email agilitysupport@agilitypr.com