This is Step 2 in the Collection "Send Press Releases and Emails", following
Step 1: Create a List of Media Contacts. Three optional further steps are available below.
🔹Video Guide
🔹 Step-by-Step Guide to Sending Press Releases
Step 1: Access Email Distributions
To begin, navigate to the Media Relations tab and select Email Distributions from the menu. On the left-hand panel, you'll see a list of previous distributions and drafts.
Step 2: Start a New Email Distribution
Click the New Distribution button to start a new email. You’ll be given the option to choose from:
Quick Template
Saved Template
Copy a Past Distribution
Step 3: Option to use Agility's PR CoPilot
You can toggle on PR CoPilot, Agility’s AI-powered tool. PR CoPilot helps you create a draft, fine-tune your writing, or modify any content to ensure your message is optimized for your audience.
Step 4: Create Distribution
After selecting your template, click Create Distribution. This will bring up your draft email, where you can add components from the right-hand panel. You can reorder these components to suit your needs, ensuring the email structure fits your message.
🔹 Customizing Your Email Distribution
Step 5: Email Header
Subject of your email
Any preview text you wish recipients to see prior to opening your email
The name of the person or organisation sending the email
The address that any replies will go to
Step 6: Add and Format Content
You can now add content into the Text Component, using a full suite of formatting options to customize your email. You can type or paste the content you wish to send.
Personalization Options: For a more personalized approach, use the first name of each contact on your list, or customize the greeting for each recipient.
Layout Options: You can choose from a variety of layouts, including a two-column format. For example, you can place a Media Kit button and social links side by side.
Step 7: Footer and Compliance
Make sure to complete the footer section of your email to comply with email regulations. You can apply your settings as the default so that you only need to set this once.
Step 8: Save as Draft
You can save your email as a draft to revisit and edit later.
Tip: Keep your total email size under 5MB to avoid triggering spam filters.
🔹 Preview and Test Your Email
Step 9: Check your email looks great
Before sending your email, it’s important to preview it to ensure it looks great across all devices.
Navigate to the Content Validation tab.
Preview the email on different devices to see how it will appear on mobile, desktop, etc.
3. Send a test email to yourself or a colleague to ensure everything looks correct and functions properly.
🔹 Edit Recipients and Final Customizations
Once you’re satisfied with your email, move on to editing the recipients.
You can select from your Agility media lists, saved searches, or manually add new recipients.
PR CoPilot is also available to help you match your pitch with relevant journalists based on keywords, regional relevance, and content focus.
🔹Personalize the Recipient Content
In step 4 we cover we’ll show you how to customize recipient greetings, adjust the default use of first names, and explore additional recipient options.
🔹 Review, Send, or Schedule
After reviewing your recipients and content, you can decide when to send your email. You have the option to:
Send it immediately.
Schedule it for a future date.
Make sure the tracking buttons are selected to enable open and click tracking.
🔹 Confirmation and Results
Once your email has been sent, you will receive a confirmation email. You can view the results of your distribution by clicking on the Sent distribution in the left-hand panel. Analyzing your distribution reports is covered in detail Step 5.
🔹 Send Press Releases and Emails
Step 1: Create a List of Media Contacts
Step 2: Send Your Press Releases Using Email Distributions
Step 3: Formatting your Email Content
Step 4: Personalize Your Email Distributions
📝 Support & Resources
Need help? Chat with Support from your dashboard