This article explains how to set up social topics and themes.
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🔹Overview
Social Listening can be accessed under the Social tab at the top of your Agility dashboard.
Your social listening data is organized into themes, each containing one or more social topics.
A theme is a collection of one or more social topics. It allows you to monitor and analyze several related topics together or isolate them individually.
A social topic is a set of search criteria — including keywords, hashtags, social networks, and handles — that return relevant social media content into Agility for you to review and analyze.
When you open the Social tab:
If you already have themes saved, they will appear in your list.
If you don’t, or want to create a new one, you can select from the options shown on the screen to create a new theme or new topic.
🔹Step 1: Create a New Theme
When creating a theme:
Enter a name for your new theme.
Add existing social topics to it, or create new topics to monitor.
🔹Step 2: Create a Social Topic
Creating a social topic is quick and flexible. You can define:
Networks to monitor (e.g., X/Twitter, Instagram, Facebook, YouTube).
Keywords and hashtags to track. You can also use Boolean logic (AND, OR, NOT) for more powerful searches.
Specific handles on Instagram or X/Twitter.
This does not limit your search to those handles only — Agility will collect all content matching your keywords, plus all content from the selected handles, regardless of keywords.
You can also:
Set the topic status to Active.
Assign the topic to a theme (e.g., Brooks Running) to compare its coverage alongside related topics or events.
🔹Step 3: Apply Advanced Topic Settings
For X (Twitter) content, you can apply additional configuration options to refine your topic search:
Replay – Social topics begin collecting data from the time they are created. To gather or backfill X content from the past 13 months, you can run a Replay. This will add historical posts to your topic and count toward your monthly quota. See: How to Run Replay for Your X Content
Sample Rate – Use this to reduce the volume of results. For example, if your keywords generate a high number of mentions, applying a sample rate below 100% will return a representative sample without consuming your entire quota. Posts are selected randomly, not by metric or criteria.
Country and Language – Include or exclude results based on your preferred regions and languages.
Point/Radius – Define a geographic area using latitude, longitude, and radius. (Note: The number of X posts with geolocation data is limited.)
Verified Authors – Limit results to posts from verified X users (blue checkmark accounts).
🔹Step 4: Monitor Your Social Topics
Once a social topic is created, it will begin returning content that matches your search criteria.
From the main Social page, click any theme to view its topics and activity.
For example, within a theme like Summer 2022 Events, you can quickly see how many mentions each topic has collected in the past 24 hours.
Click the eye icon to view and analyze the mentions in more detail.
You will also see your quota usage displayed by color:
Dark blue – Quota used
Light blue – Projected usage
Red – Usage by this topic
Grey – Remaining quota
For more information, see Social Listening FAQs
🔹Step 5: View Analytics and Post Feeds
Within any theme, you can:
View Analytics to explore charts and metrics for your results (see Understanding Social Listening Analytics
View the Post Feed to see all social mentions returned by your topics.
By default, the feed displays all topics within the theme, ordered by Published Date (newest first).
You can isolate individual topics or remove them from the view, and sort by Engagement or Impressions.
Each post includes its accompanying metrics and metadata from the original social network.
🔹Step 6: Filter Your Feed
You can refine your view by applying filters such as:
Content Type
Engagement or Analysis Level
Country – e.g., identify posts from a specific location.
Hashtags – Discover the most common hashtags associated with your results and filter by those tags.
Authors or Handles – Focus on posts from specific accounts or users.
📝 Support & Resources
Need help? Chat with Support from your dashboard