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How to use Social Listening
How to use Social Listening

Creating Themes and Topics to monitor social media

Andrew Woodall avatar
Written by Andrew Woodall
Updated over a week ago

This article explains how to set up social topics and themes. The following articles may also be useful:

Social Listening can be found under the Social tab at the top of your Agility screen.

Your social listening topics are kept within themes. If you have social themes saved already, you will see them listed when you click Social. If you do not, or if you want to create a new theme or topic, select from the options highlighted below.

A theme is collection of one or more social topics, which allows you to monitor and analyse several social topics alongside each other, or isolate individual topics.

A social topic is a set of search criteria - keywords, specified social media networks and handles - that return social media content to the Agility platform for users to review and use.

When you create a theme, you can give it a name and then either add existing social topics to the new theme or create a new topic to monitor.

Creating a social topic is very easy to do. In the below example I have specified the following:

  • I want to monitor all available networks.

  • I want to monitor the keywords and hashtags specified. I also have the option to create a simple but powerful Boolean logic, using AND, OR and NOT instructions.

  • I also want to monitor content from the specified Instagram and Twitter handles. This does not limit my keyword search to content from these handles only - the search will look for all content matching the keywords, and all content from these handles, irrespective of keywords.

  • The status of the topic is active and I want to add the topic to my Summer 2022 Events theme, to enable me to analyse and compare coverage alongside other similar events taking place.

For Twitter/X content you are able to apply some additional settings to your topic search terms.

Sample Rate: Can be used to reduce the volume of content your topic will return. For example, you may have search terms that generate a very high volume of mentions. Applying a sample rate to return less than 100% will help you to return a general representation of coverage without over-consuming your social mention quota. The posts returned will not be selected according to any specific metric or criteria.

Country and Language: Include or exclude according to your preference.

Point/Radius: Any specific latitude and longitude and a surrounding radius. NB - the number of X posts with a geo-point applied is currently limited.

Verified Authors: Content posted by X users with a blue tick/checkmark on their accounts.

Once a social topic is created, it will begin to return any matches to your search criteria. You can keep an eye on the coverage being brought in from the main Social page, by clicking on any theme.

Here I can see at a glance my topics in the Summer 2022 Events Theme have brought in 49 and 622 mentions in the last 24 hours. By clicking the eye I can view and analyse those mentions.

You will then be shown how much of your quota you have used so far (dark blue), how much your account is projected to use (light blue), how much this topic will be responsible for (red) and the remaining quota (grey). The Social Listening FAQs explain your quota in more detail.

Within a theme, I can view the Analytics of the results. These are explained in the article Understanding Social Listening Analytics.

I can also view the Post Feed, which displays the actual mentions returned by your topics. The default is to display all topics within the theme in order of Published Date (most recent at the top). You can isolate topics or remove them from the view and order the feed by engagement and impressions.

As shown in the screenshots below, each post is returned with accompanying information and metrics from the social media network.

You can further filter your feed, by content types or engagement and analysis levels. For example, if you want to identify social media posters in a specific country:

or discover the most common hashtags associated with your results and view only the content containing them.

You can also filter by specific authors or handles.

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