The following articles may also be useful:
🔹 Amplification
Retweets and other shares of a post on social media.
🔹 Applause
The number of likes or favourites on a social media post.
🔹 Analytics
A set of visual dashboards that display:
the volume of social media coverage across topics
impressions
engagement
trends
comparisons
sentiment
These analytics help you understand overall activity and performance.
🔹 Conversation
Replies or comments on a social media post.
🔹 Engagement
All interactions on a social post, including:
likes, comments, replies, retweets, and shares.
🔹 Engagement Rate
A metric that represents how much interaction a post receives relative to the size of the author’s audience.
Formula:
total engagement / total followers × 100
Example:
Followers: 45,000
Engagements: 1,500
1,500 ÷ 45,000 = 0.333
0.333 × 100 = 3.33%
Displayed as a percentage (rounded to two decimals).
🔹 Excessive Rate of Usage / Safe Rate of Usage
On the Themes page, each topic displays its current rate of usage.
Example:
A topic generating more than 3,000 mentions within 24 hours may be labeled as having an excessive rate of usage, indicating that:
the topic is very broad, or
the keywords may need to be reviewed.
The alternative label is safe rate of usage.
🔹 Impressions
The number of followers or subscribers belonging to the accounts that published one or more social posts.
🔹 Moderated
Topics with extremely high ingestion rates (typically due to broad keywords) may be temporarily moderated by the system.
Users may reactivate moderated topics, but should review the keyword settings before doing so.
🔹 Previous Period
Defined as the equivalent length of time immediately preceding the selected date range.
Example:
Current period: Last 3 days
Previous period: The 3 days before that
🔹 Published Date vs. Available Date
Published date: When the original post appeared on social media
Available date: When the post became available within Agility
These may differ depending on ingestion timing.
🔹 Quota Information
Each Agility account has a monthly quota of social mentions.
Active topics consume quota immediately.
Pausing a topic stops consumption.
Quotas reset on the first day of each month.
You can review usage under:
Account > Quota Usage
or from the main Social Listening dashboard.
Example:
Quota: 150,000 mentions
Consumed: 1,588 mentions (1%)
Current rate of consumption: 32.8% of quota if maintained through the month
🔹 Quotes
Example: A Quote Tweet is a retweet that includes commentary added by the user, displaying both the original tweet and the added context.
🔹 Sentiment
Available for English, French, and Spanish content.
Agility analyzes each post to determine sentiment based on:
designated keywords or phrases
nearby terms and linguistic patterns
🔹 Standby
Topics enter Standby when no quota remains.
They automatically resume on the 1st of the next month when quota resets or new quota becomes available.
🔹 Theme
A collection of one or more Social Topics grouped for analysis.
Example:
Theme: “Competitors”
Topics within the theme: A separate topic for each competitor.
🔹 Social Topic
A set of search criteria—keywords, social networks, handles—that retrieves social media content into Agility for review.
📝 Support & Resources
Help Center: Social Listening
Need help? Chat with Support from your dashboard.