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Once you’ve created one or more Social Topics — or organised them into a Theme — you can begin exploring your analytics. To access analytics, open the Social module and click the eye icon under your chosen Theme.
Social Listening Analytics is divided into four main views:
Summary
Sentiment
Engagement
Trends
Below is a breakdown of what each view offers and how you can use it to understand your social performance.
🔹Video Tutorial
🔹 Summary View
The Summary tab provides a high-level snapshot of:
Total Posts
Impressions
Engagements
These metrics combine all Social Topics within your selected Theme.
You can refine this view using filters such as:
Keywords
Handles
Languages
Engagement metrics
Custom date ranges
You’ll also see trend comparisons against the previous period. Each network is represented visually, with inner rings showing the previous period’s data.
All charts in this view can be exported.
🔹 Topic-Level and Network-Level Insights
Every topic within the Theme is represented individually, allowing you to:
Compare how each topic is performing
Click into a single topic to isolate its data
View metrics for a specific network (e.g., Instagram, X/Twitter, YouTube)
Example:
When isolating Instagram, you may see that impressions and engagement peaks follow spikes in post volume, helping you identify when conversations are most active.
You can also review top posts from each topic based on:
Impressions
Engagement
Network
This helps pinpoint which content is driving performance.
🔹 Sentiment Analysis
The Sentiment tab shows the distribution of positive, negative, neutral, or mixed sentiment across all social networks in your Theme.
You can:
Filter top posts by sentiment (e.g., top negative posts by engagement)
Identify which hashtags or handles appear most often in positive vs. negative posts
Compare sentiment patterns across networks or within a single topic
🔹 Engagement Analysis
The Engagement tab breaks down social engagement into Agility’s three categories:
Applause (likes/reactions)
Conversation (comments/replies)
Amplification (shares/retweets)
You’ll see:
Engagement totals
Engagement rates (interaction relative to audience size)
Comparisons between current and previous time periods
As with other sections, you can isolate by network to see how engagement behaviour differs across Instagram, Facebook, Reddit, YouTube, etc.
Top posts, hashtags, and handles can also be viewed through an engagement lens.
🔹 Trends View
The Trends tab highlights:
Top posts by impressions, engagements, or volume
Most-used hashtags and handles
Hashtags and handles trending due to high visibility
Trending elements are determined by posts that receive the highest impressions — meaning they are being seen by the largest potential audience.
📝 Support & Resources
Help Center: Social Listening
Need help? Chat with Support from your dashboard or email agilitysupport@agilitypr.com