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Custom Personalizations
Andrew Woodall avatar
Written by Andrew Woodall
Updated over a week ago

To customize your own personalizations to media contacts, firstly you need to:

  1. Have a personalization present in your email text body

  2. Have saved your email as a draft

You can insert a personalization using the button in the text body tool bar, with

You then need to select your recipients, either from targeted lists or saved searches or both.

For recipients on a targeted list, at the personalization stage you are then able to customize your personalization for them.

For example, if you are familiar with the contact you may wish to address them in the way that you normally would by customizing their name:

These customizations are saveable.

If you are using Saved Searches for your recipient list, you will need to lock the searches in order to be able to customize the personalizations. This is because saved searches are live and possibly being fed updated results as our Research team makes changes to the database.

Saved searches can be unlocked to receive up to date results under 'Edit Recipients'.

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