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Use Intelligent Insights to Analyse & Summarise Your Media Coverage

AI-powered analysis for articles, briefings, and automated reporting

Updated this week

Introducing Intelligent Insights

Agility’s Intelligent Insights feature is your AI-powered engine for fast, accurate media analysis. It helps you instantly understand the impact of your media coverage, summarise large volumes of content, and share interactive insights with colleagues — all from within the Agility platform.

With Intelligent Insights, you can:

  • Generate AI analysis for any individual article

  • Quickly identify key themes, quotes, facts, sentiment, and context

  • Analyse groups of mentions to surface trends and narratives

  • Create and reuse custom prompts tailored to your reporting needs

  • Share briefings where recipients can apply insights themselves

  • Automate the entire process so insights are delivered on a schedule

  • Translate summaries into multiple languages

  • Combine insights with PR CoPilot to refine tone, clarity, and style

Intelligent Insights is one of the most powerful ways to elevate your monitoring, deepen your reporting, and save hours of manual summarising.

If your goal is specifically to use AI inside briefings, see:

👉 Using AI Analysis in Media Briefings

🔹 Generating & Saving Insights

Intelligent Insights is deeply embedded throughout Agility’s media monitoring experience.
You can generate insights from:

  • Topic Results

  • Saved Coverage

  • The briefing editor

Below is an overview of how to generate, refine, and save insights.

Accessing Mention Insights

From your Topic Results, open the right-hand panel and select Mention Insights to begin analysing the selected article.


Generate insights such as:

  • Contextual Analysis

  • Sentiment

  • Key Facts & Figures

  • Quotes

  • People / Brands / Places Mentioned

  • Likely Audience

  • Mention Characterization

You can even refine analysis with keywords for pinpoint accuracy.

Save Insights for Reporting & Briefings

With one click, save your generated insight directly to the mention.

These insights then travel with the mention everywhere you need them:

  • Export files

  • Briefings

  • Monitoring reports

  • Internal workflows

🔹 Using the Insights Creator

Insights Creator gives you total control over how insights are generated and organised.

Choose from quick insight templates or generate your own.
Edit, rename, rewrite, or flag as preferred.

This lets you tailor insights to clients, executives, or team-specific formats.

Refine with PR CoPilot

PR CoPilot helps you transform any insight using natural-language prompts.

Use it to:

  • Strengthen tone

  • Improve clarity

  • Shorten or expand content

  • Adjust quality for executive-level reporting

  • Translate insights across dozens of languages

This turns raw insight into polished, presentation-ready content.

🔹 Sharing Insights in Media Briefings

Showcase your analysis directly within your briefings.

  1. Open Briefing Section Settings

  2. Enable Show Insights

  3. Choose insight styling and display options

Full instructions for creating briefings are available in the Help Center.

Insights integrated into briefings make your reporting significantly more valuable — and more usable — for leadership and teams.

🔹 Analyse Multiple Articles at Once

Inside the briefing editor, you can:

  • Analyse each unanalysed article

  • Analyse a selection of mentions together

  • Use a single AI-generated summary for multiple mentions

Intelligent Summary of unanalysed mentions

Choose Intelligent Summary for mentions that do not yet have insights.
Some content cannot be evaluated due to permission limitations, but most articles will analyse normally.

One summary for several articles

Choose AI Analysis, then enter your custom prompt.
This lets you generate:

  • Executive Summaries

  • Key Takeaways

  • Brand Impact analysis

  • Top Narratives

  • Sentiment Opinions

  • Or any custom format you specify

🔹 Interactive Briefings for Colleagues

To allow colleagues to interact with the briefing:

Enable Include Intelligent Insights Link under Delivery Options.

Recipients will receive:

  • Your briefing with your saved insights

  • A link to an interactive version where they can apply their own AI-powered insights

In the interactive version, users can:

  • See all mentions

  • See your insights

  • Use PR CoPilot-powered prompts to generate new insights

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🔹 Auto-Generated Insights in Automated Briefings

Intelligent Insights can be fully automated in scheduled briefings.

You can automatically include:

  1. AI analysis for each individual mention, or

  2. One AI summary for a group of mentions

Automated analysis of individual mentions

  1. Create your briefing as usual

  2. Add a section for automatically added coverage (see related article)

  3. Specify:

    • Topic

    • Date range

  4. Name the section and set a mention limit

  5. Select Generate Insights Automatically

  6. Choose the Insight Type

  7. Enable Show Insights in the right-hand panel

Automatic translation

You can automatically translate summaries:

  • Select the briefing section

  • Set Insight Type → Intelligent Summary

  • Choose your preferred output language

Important

When previewing a briefing, you will see only placeholders.
Actual insights generate at send time, so there may be a brief delivery delay.

Each briefing supports up to 100 auto-generated insights.

🔹 Automated Analysis for a Group of Articles

If you want AI to produce one unified analysis for a collection of mentions:

  1. Select mentions

  2. Choose AI Analysis

  3. Enter your custom prompt

  4. Generate

Perfect for:

  • Crisis communications

  • Executive reporting

  • Sponsorship evaluations

  • Campaign wrap-ups

  • Competitor analysis

This produces a unified AI summary covering all included mentions.

More details: Using AI Analysis in Media Briefings

📝 Support & Resources

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