PR CoPilot is Agility’s AI-powered writing assistant designed to help you create polished, media-ready communications in seconds. Whether you're drafting a full press release, building an email distribution, or refining specific sections, PR CoPilot can save you time while supporting consistent, professional messaging.
🔹 What Is PR CoPilot?
PR CoPilot is built directly into Agility’s Email Distribution tool.
It uses AI and machine learning to:
Draft complete emails and press releases
Generate body copy based on your key messages
Suggest subject lines and preview text
Rewrite or refine your own content
Support 13 languages for both creation and translation
Learn more about how to refine your own content here.
PR CoPilot is designed to accelerate your workflow—but you should always review, edit, and approve all generated content before sending.
🔹 How to Use PR CoPilot
PR CoPilot can assist you in three main ways:
Draft your entire email or press release
Generate text inside any component
Suggest subject lines and preview text
Each option is described below.
🔹 1. Draft Your Entire Email or Press Release
When creating a new email distribution, toggle PR CoPilot on.
You can then enter:
Key messages (multiple allowed)
Quotes (optional — if none are provided, AI may generate one)
Format: Email or Press Release
Tone: Select from multiple styles
Length: Short, Medium, or Long
Language: Choose from 13 supported languages
– You can even write your key messages in one language and generate the full release in another.
Click Generate and PR CoPilot will produce a complete draft within seconds.
⚠️ Important: Review everything carefully and acknowledge the PR CoPilot disclaimer.
🔹 2. Draft Text Within Any Email or Newswire Component
Inside any text component of your email or newswire, click the PR CoPilot button.
Enter:
A clear key message
Optional guidelines such as tone, length, or specific details you want included
Then click Generate.
You can:
Click Regenerate to try another version
Click Apply to insert the AI-generated text into your distribution
Once the text is inserted, you can further refine it using PR CoPilot’s Refine panel (rewrite, simplify, adjust tone, translate, expand, etc.).
Learn more about refining text here.
🔹 3. Generate Subject Lines & Preview Text
PR CoPilot can scan your email or press release content and suggest:
Multiple subject lines
Preview (preheader) text options
To use this feature:
Add your content to a text component
Click the PR CoPilot pencil icon
Browse the suggested subjects and preview lines
Select the one you want to use
This is especially helpful for A/B testing or improving open-rate performance.
📝 Support & Resources
Help Center: Media Relations
Need help? Chat with Support from your dashboard or email agilitysupport@agilitypr.com