NB - As part of our product development, Agility currently provides two versions of our targeting platform. If the screenshots below do not match the appearance of your Agility account, please use this collection for the correct help articles http://help.agilitypr.com/en/collections/753051-discover. Please ask Agility Support if you have any questions.
As well as allowing you to target journalists writing about the 1800+ subjects available in Agility, the platform also gives you the ability to target by any keyword.
Agility’s keyword search enables you to search published content for journalists covering the topics important to you, by matching your search terms to their exact content. This means that you can identify who is writing about new or niche topics, specific industries or competitors, and also non-traditional journalists in our media list – like bloggers or influencers – who may not cover a traditional beat or subject.
For example, I want to identify journalists covering stories about Recycled Plastic. I choose the Mentioned Keyword box and type in my keyword phrase.
At this point, Agility is searching all our monitored coverage and matching 1472 of our media contacts with published content containing the phrase ‘Recycled Plastic’ over the last 90 days.
Best practice is not to use multiple search terms with keyword search, as it would operate as an OR search and broaden the search to an unmanageable number of results.
At this point, I can click search to review those 1510 results, but I can also try to narrow down the results by specifying that I only want journalists that are assigned to a specific beat or subject. I move to the Covering Subjects field and select Recycling.
Now I am going to see journalists whose job it is to cover Recycling stories and have recently published content about Recycled Plastic. I can add multiple subjects here to cater for whichever journalist beats I am interested in.
I can then apply any other filters or refinements if I want to target a specific job role, title, outlet media type etc, or I can hit Search, take a look at my results and filter them further later.
Within the results screen I can see the list of my results in the middle panel, with the available filters above and the media information of the contact highlighted in the right-hand panel.
If I switch to see recent coverage on the right-hand panel, I can see the actual content written by this journalist and even use the filter to identify content specifically mentioning plastic.
If you are an Agility Monitoring user, you can save and work with mentions and create monitoring topics as if you were in the monitoring module. I can also use the media type filter to target articles rather than social media posts, if that is my preference.
If you want to check whether the contacts are already on any of your lists click the dropdown menu above the contact profiles which says 'Select List(s) to add contacts to' when you hover over it. Then select the list you wish to check the contacts against. In the screenshot below, three contacts have blue ticks against them to show me that they are on my chosen list, 'Environmental - Global'. Dana Nuccitelli is not on that list.
If I wish to add any new contacts, I simply check their boxes and hit the button ADD TO LIST(S) to add them to the specified list.
If I save the search, then the next time I review the results I will be using the same search criteria and will be able to filter for new and updated contacts, and again compare my results to those contacts already saved to my targeted lists.