Intelligent Insights allows you to use AI-powered functions to immediately analyse and summarise your media coverage, and share that analysis with others.

There are many options, including the ability to write custom prompts specific to your use case. We strongly recommend that you speak to a member of the Support team to make sure you're aware of just how much is possible!

Below is a high-level summary of the options.

Insights can be generated on your topic results, on saved coverage or when you're creating a briefing. In the example below, I have selected Mention Insights from the right-hand panel of a set of topic results and asked to be shown the quotes from the article.

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You can also analyse the article with a focus on the context of your chosen keywords, the sentiment, key facts and figures and the likely audience.

You can identify the brands, people and places mentioned, pull out any quotes and ask for a chracterization of the mentions.

All of this can be done in a large variety of languages, meaning that you can apply, for example, an English-language analysis on a piece of coverage in Spanish.

If I want to save and share that insight, I can save the mention to my account and I'll then have the option to save the insight too. In the example below, I have asked for an analysis on the context of my keywords - spending on Valentines's Day. The purple disk offers me the option to save my insight alongside the article.

Saving the mention also opens up the option to use Insights Creator where I can generate and refine the analysis of my mentions.

You can edit the insights, either simply modifying their names or by using PR CoPilot to refine the way the insight has been written.

Once you have saved your insights and specified your preferred insight, it is exportable along with all of your saved coverage, and you can include it in a media briefing.

The full instructions for creating a briefing are here.

To include your saved insights alongside your mentions in briefings, select Show Insights within the Briefing Section Settings. You can customise the name and appearance of the insight.

Within the briefing, you can also analyse a selection of articles. Below, I have decided to create an Intelligent Summary of articles not yet analysed. Some content we do not have permission to apply an AI-analysis to, but the vast majority of articles will be analysed with the insight below each mention, as shown in the example above.

In the screenshot below, the section highlighted is an AI-generated summary of multiple articles, achieved by selecting AI Analysis and writing a Custom Prompt (shown below).

As well as having the freedom to create your own Custom Prompt, which truly opens up a range of possibilties, Agility offers you the ability to apply an Executive Summary, Key Takeaways, Brand Impact or Senitment Opinion to any group of mentions within your briefing.

To allow your briefing recipients to interact with the briefing by applying their own insights to an online version, select Include Intelligent Insights Link under Delivery Options.

When your colleagues receive your briefing they will see the insights you have applied to the mentions, and a Get Insights link to enable to view an interactive briefing.

On the interactive version, they will see all mentions and the insights you have applied to them, and be able to use the AI-powered prompts to apply their own insights.

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It’s also possible to have Intelligent Insights automatically generated and included in your automated briefing emails, either an analysis of each mention or an overall summary of a collection of mentions.

Set up the briefing as you normally would and include a section for automatically added coverage. Instructions for that are in the article here.

Specify the topic to be used as the source of the mentions and the date range to cover.

Give the section a name and indicate the number of mentions this section can have.

When the section has been added, select the option to Generate Insights Automatically and then select the type of Insight you want to include for your report.

With the section still selected, scroll down the right-hand panel and turn on “Show Insights”. You can also have the name of the selected insight appear in the Briefing.

This feature will also let you include automatically translated summaries of articles in a foreign language. To do this, select the briefing section, set the Insight Type to Intelligent Summary, and select the language in which you want the summary to be.

Please note that when viewing a Preview of the Briefing, there will only be a placeholder for the Intelligent Insight. The Insight is generated at the time the live Briefing is sent. For this reason, there might be a brief delay between sending the Briefing email and having it go out.

Here is what the Briefing email with the auto-translated summary looks like:

Note: Each Briefing can include up to 100 auto-generated insights

If you want to include an analysis of a group of articles as a whole, or use AI to present a summary of content with a customised focus or format, you can use AI Analysis.

In the example below, I am going to receive an automated email including the daily media coverage related to Valentine's Day Spending. At the top of the briefing will be a section with 4 key takeaways from the entire selection of media coverage.

As well as having the freedom to create your own Custom Prompt, which truly opens up a range of possibilties, Agility offers you the ability to apply an Executive Summary, Key Takeaways, Brand Impact or Senitment Opinion to any group of mentions within your briefing.