When you first set up your topics in and run a search, you're likely to see some social media results from Facebook, Twitter, Instagram and YouTube. These results will give you a general idea of how the topic is being covered on social media, but this is not a comprehensive search of everything that can be made available in Agility.
Creating Social Subscriptions allows you to discover social media content that is not otherwise searchable in the Agility Monitoring platform.
If you're looking for all social media posts that meet the criteria of your topic search, you will first want to set up a subscription. By setting up a subscription, you can pull all relevant results from Twitter, Facebook, YouTube and Instagram into the 'pool' from which the topic searches pull results.
The diagram below refers to Twitter and Facebook but applies to all social media:
Setting up a subscription is very easy! First, choose whether you'd like to set up a search by selecting the appropriate radio button. You would then fill out the fields as you prefer:
One subscription will pull in content from one social media platform. If you wish to pull in content from multiple platforms, multiple subscriptions would be required.
It's important to note that these subscriptions are not retroactive. Once you set up a subscription, Agility will begin 'pulling in' matching posts from that moment forward.
Once you have your subscription set up, you may then run your topic search in the future and view relevant results as they come in.
Please keep in mind there are annual quotas/limitations to the total number of Tweets you may pull.
Some Subscription Best Practices
To pull in social media mentions to your topics, ensure you check the Instagram, YouTube, Facebook and/or Twitter options under media types when setting up your topic:
Another best practice is to set up topics to monitor social media mentions separately from the topic to monitor traditional media sources (online news, print, tv, radio, etc.). Having two topics (one for traditional media and another for social media) also allows you to better track the volume of social media mentions against your quota.