Agility allows you to build your email footer using merge tags, making it easy to maintain consistent contact information across every email distribution.
Merge tags automatically pull information from your sender details, so you only need to update your contact information in one place rather than editing every email individually.
🔹 Video Guide
🔹What Are Merge Tags?
Merge tags are dynamic placeholders that automatically insert information from your sender settings into your email footer.
For example, instead of manually typing your organization's address into every email, you can insert a merge tag that always displays the latest information.
This helps keep your email footer accurate and consistent across all your distributions.
🔹 Edit Your Email Footer
Step 1: Open the Footer Component
Click directly into the footer section of your email.
This activates the right-hand settings panel, where your sender details (name, address, email, unsubscribe link, etc.) are entered.
These fields must be completed, as anti-spam laws require this information in every email you send.
Step 2: Insert Merge Tags
Use the Merge Tags control to add dynamic fields such as:
Company Name
Address
Email Address
Website
Unsubscribe Link
These tags automatically display the information entered in the right-hand pane.
Step 3: Format Your Footer
Format your footer.
Merge tags behave just like normal text, allowing you to:
Rearrange their order
Change fonts and colours
Apply bold or italic formatting
Add additional text
Create multiple lines
For example:
Update Your Sender Information
Merge tags display the information entered in your sender details.
If your organization's address or contact information changes, simply update the sender information, the footer will automatically use the new values in future email distributions.
Email Compliance
Most commercial email regulations require recipients to have access to sender identification and an unsubscribe option.
For standard Agility email distributions, ensure your footer includes:
Organization name
Physical mailing address
Working unsubscribe link
Note: If you're sending through a connected Outlook or Gmail account, footer behaviour may differ depending on your account configuration.
Frequently Asked Questions
Can I edit the appearance of merge tags?
Yes. Merge tags can be formatted just like regular text, including font, size, colour, spacing, and alignment.
Can I add my own text alongside merge tags?
Yes. You can combine merge tags with any additional text you want to include in your footer.
What happens if I update my sender information?
Future email distributions will use the updated information automatically. Existing emails that have already been sent are not changed.
📝 Support & Resources
Help Center: Email Distributions
Need help? Chat with Support from your Agility dashboard