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How to connect Google Analytics to your Agility account
How to connect Google Analytics to your Agility account
James Green avatar
Written by James Green
Updated over a week ago

Upgrade to Google Analytics 4

NOTE: Google recently announced the launch of Google Analytics 4, which will replace Universal Analytics.

Agility users can now connect GA4 analytics to Agility, and will need to do so by July 1st 2023 when Universal Analytics (Google Analytics 3) will be wound up.

If you have already connected Google Analytics 3 to Agility, and still have the file with the credentials that you used to do this, you can simply activate the GA4 APIs Google Analytics Data API and Google Analytics Admin API and create a GA4 data connection as shown below.

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How to connect Google Analytics to your Agility account

To connect Agility with Google Analytics for the first time, you must have a private key file (JSON) associated with a service account that is authorized to access your Google Analytics account.


To generate this key, you need to create or use an existing project in the Google Developers Console. Go to https://console.developers.google.com to create or select a project. Ensure that the Google Analytics Data API and Google Analytics Admin API are enabled for the project.

Then, create a service account and generate a JSON key.
More information: Creating and managing service account keys | Cloud IAM Documentation (google.com).

Before uploading the JSON key to Agility, log into your Google Analytics account and add the service account email as a user with read/analyze permissions.

Once complete, you can upload the service key to your Agility account from Account > Content Management > Data Connections.

You're now ready to add Google Analytics to your reporting, which is described here: http://help.agilitypr.com/en/articles/5615499-integrate-google-analytics-with-agility-reporting.

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