Agility enables you to generate and share attractive reports displaying data charts for your saved coverage folders or live topics. You can select from many different metrics and comparison options, each individually downloadable, select from a wide range of data and include multiple topics and folders to compare the coverage each has generated. You can also export the raw data itself, without the charts.
For an article on Social Reports specifically, click here.
(To read about how to make your report shareable and interactive, click here.)
From the left-hand drop-down menu, select New Report. Your existing reports will be listed on the left-hand menu.
You can generate a Quick Report, create a new Blank Report from scratch or copy an existing report. There are three types of report - Coverage Reports and Comparison Reports each have their own set of default charts included, and Custom Reports allow you to select your own chart types. Any of the reports allow you to exclude any chart type or, by including a different chart type, switch to a Custom Report.
If you elect to generate a Quick Report you are asked to specify the content source from which the data will be drawn from. Selecting a Folder, Tag or Tag group means specifying the place in which you have saved or tagged all of the monitoring mentions that you want to report on. Selecting a Topic, Social Topic, Theme or Subscription means reporting on all of the results that your search terms have generated.
Agility then generates a report containing default charts, displayed as below:
Once the report is generated you can add further sources and charts. The add chart window looks like this, displaying the available charts, their purpose, format and the data behind them. You can arrange the available charts by type, data and source.
You can add many further metrics including Coverage Summary, AVE Over Time, Top 10 Outlets and Authors by Volume, Audience Reach or AVE, Top Hashtags - and also comparison charts (e.g. Coverage, Sentiment, AVE, Audience Reach, Share of Voice and Media Type), which allow you to see how multiple topics have performed against each other.
The data source filters allow you to fine tune your reports even further by selecting or deselecting any set of data that you wish. In these examples, I have created two coverage trends and used the media type filter to show print coverage on one and online coverage on the other. This allows me to compare how much coverage each media type returned, and when.
You can add PR Events to your coverage trend charts, allowing you to highlight your events and activities to earned media coverage trend charts.
The Geography Breakdown chart allows you to focus on one of a selection of individual countries if your coverage comes from one specific part of the world, and it will even break down into regions for you.
You can also select the choropleth option to design a geographic coverage chart to represent variations in the volume of mentions from country to country, state to state.
In this example I am displaying the coverage by media type and have used the filter option to show only UK content.
Within any chart in your monitoring reports, you can hover over any chart segment, click ‘View Mentions’ and see the actual content alongside your charts. The charts remain fully interactive alongside the mention view, which allows you to filter on the attributes of the coverage you have generated and work with your mentions inside the report itself.
You can also add a chart type more than once. For example if you wanted to compare coverage over time for two or more different topics in two charts side-by-side rather than in one single chart.
Here we see how two sets of coverage can be compared in one report. We have two folders, one with mentions of the Cricket World Cup Final and another with mentions of the Wimbledon Final:
You can change the colours of charts if you want customise them to your requirements, or simply create a clear differentiation between charts. In the following example, I want to display my Top 10 Outlets by Audience Reach and my Top 10 Authors by volume of mentions :
You can also edit the chart title, the label name given to the data and the date range for the data displayed.
If you elect to create your own report, you simply select which charts you would like to include and the topics or folders from which each chart should draw data from. As shown above, you can edit the details for each chart and include the same chart type for several sources.
By hovering over any segment in a chart you present the option to view the mentions that make up the data. In the example below, by clicking View Mentions I will be taken to the TV mentions that make up this segment of the chart.
By hovering over the chart title you generate the option to download the chart image or data in various formats, or to print the chart.
When exporting chart data, the data included in the export will extend beyond what is being represented in the visual chart. In the above chart, only nine specific countries are represented but a data export will extend up to 100 individual rows.
If you ever need to edit the report settings, by selecting the icon shown in blue below on the right hand panel, you can apply a date range across the entire report, to save you having to edit each chart individually. You can also update the data source for the entire report, and apply a filter if you need to isolate a section of mentions for this report.
Once you are happy with the charts in your report, you should click Save. The charts will continue to draw data from the folders for as long as you continue to save mentions to them.
Once you have saved a report you can create an interactive and shareable report
(for instructions click here), or export and share the report, by selecting the shown icon on the right hand side.
Whenever you wish to share a report you simply click Export and are instantly provided with a PDF version of the report: