You can create reports showing coverage from individual social topics and themes, and choose from a wide selection of charts to compare results, analyze trends, and identify the impact of your coverage.
If you are a monitoring user, you can also combine your social media reporting with other media types such as online, broadcast, and print. If your Google Analytics account is connected to Agility, you can include relevant web traffic charts within your social report.
Agility offers a variety of chart types — including line charts, bar charts, pie charts, maps, word clouds, and more.
🔹 Step 1: Create a New Report
To create a report in Agility:
Go to Report > New Report.
The range of charts available will depend on the content you are monitoring.
There are line charts, bar charts, pie charts, maps, word clouds and more!
🔹 Step 2: Add Charts to Your Report
Click Add Chart and choose from the available chart options.
Each chart is highly customizable — you can set:
Chart title
Date range
Data sources
Colour palette
Analysis metrics (for social media charts, this includes impressions, engagement rate, or volume of mentions)
🔹 Step 3: Customize and Compare Data
You can add multiple charts to your report depending on what you want to visualize. Use:
Comparison charts to evaluate multiple topics or themes side by side.
Repeated chart types to compare similar metrics across different sources.
Mixed metric charts to view different performance measures (e.g., engagement vs. impressions) for the same source.
🔹 Step 4: Add PR Events to Coverage Trend Charts
You can add PR Events to your coverage trend charts. This allows you to highlight campaigns, announcements, or other activities alongside earned media trends to better understand their impact.
🔹 Step 5: Save and Share Your Report
Once you’ve saved your report, you can:
Create an interactive and shareable report (for detailed instructions, click here)
Or export and share your report as a file.
