Agility’s PR CoPilot is now able to analyse your PR content and recommend the media contacts that will be interested in covering it, saving you the time normally spent on media list building.
At the 'Edit Recipients' stage of creating an email distribution, you can select PR CoPilot and ask to find contacts.
By reading your press release, PR CoPilot will identify the subjects, audiences and keywords that are relevant to you, and match these with media contacts.
You then have the control to review and select the contacts you want, and edit the search terms that are being suggested, to refine and perfect your search.