Integrating Google Analytics with your PR measurement data in Agility Reporting helps you understand when and how your media coverage drives visitors to your website.
You can display coverage impact, event overlays, and referral trends. These charts help you prove the value of PR, uncover traffic sources, and highlight campaign effectiveness. All GA4 charts can be included in an interactive, shareable report alongside your existing media coverage visuals.
🔹 Connect Your Google Analytics Account
To get started:
Click the Account button in the top-right of your Agility screen
Go to Content Management > Data Connections
Click New Data Connection and complete the required fields
For detailed setup, follow this guide:
👉 How to connect Google Analytics to your Agility account
To complete the connection, you must have already:
Created a Google Cloud service account
Downloaded the JSON credentials file
Granted Viewer access to your GA4 property
Enabled:
During setup in Agility:
Upload the
.jsoncredentials fileEnter your GA4 Property ID (visible in your Analytics Admin panel)
Click Save
Once verified, your GA4 data will be available in reporting.
🔹 Create GA4 Charts in Your Report
There are four GA4-powered chart types:
Coverage Impact Trends
Referral Trends (Web, Social, Email)
Top Referral Sources
Top Social Referrers
Coverage Impact Trend
This chart shows how media coverage and events correspond with web traffic. You can:
Select a metric: topic, folder, tag, tag group, or social subscription
Choose GA4 dimensions: sessions, pageviews, users, etc.
Overlay events such as PR launches or Agility distributions
You can hover over data points to view coverage behind traffic spikes.
Referral Trends
This line graph shows where your traffic is coming from—websites, social media, or email.
You can also overlay event markers to show what PR actions preceded a spike.
Top Referral Sources / Top Social Referrers
These bar charts highlight the most valuable referral sources by traffic volume:
Sessions
New users
Returning users
🔹 Analyze and Share Your Reports
You can combine GA4 charts with any existing Agility chart to build multi-dimensional reports. These can be:
Shared via public link
Exported as PDF
Scheduled for recurring delivery
Used in isolation or alongside your media coverage metrics, GA4 insights help you:
Show the real impact of PR
Identify which coverage drives engagement
Focus efforts on what moves the needle
You can hover over specific dates in the chart and visit the mentions that drove peaks in the coverage.
A referral trend chart will display referrals to your website from web, social and email, and you can also add your events to this chart. Top Referral Sources and Top Social Referrers charts will display the top sources of referrals by sesssions or new and returning users.
Used either in isolation, and especially alongside your other Agility reporting charts, the Google Analytics integration further allows you to show the impact of your PR activities, see which stories move the needle for your organization's web traffic, and to focus on your most impactful activities.