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Create a Monitoring Report based on your topic results and saved coverage

Use Agility to turn your coverage into powerful, data-rich reports that showcase your PR performance.

Updated over 3 weeks ago

🔹 Video Guide

🔹 What Are Monitoring Reports?

Agility makes it easy to create, customize, and share reports that reflect the impact of your media coverage. You can:

  • Choose from pre-built charts or create your own

  • Compare performance across multiple topics, folders, tags, or sources

  • Export data with or without visualizations

  • Add annotations and filters for deeper insights

Whether you're reporting on a campaign, comparing events, or reviewing media trends, Monitoring Reports help you visualize your media coverage with clarity.

For an article on Social Reports specifically, click here.

(To read about how to make your report shareable and interactive, click here.)

🔹Get Started: Create a New Report

To begin:

  1. From the left-hand menu, select New Report.

  2. Your existing reports will appear in the list on the left.

You can choose from:

  • Quick Report – Fast, pre-set charts based on selected sources

  • Blank Report – Start from scratch and add the components you want

  • Copy Report – Duplicate and edit an existing report

There are three types of reports:

  • Coverage Reports – Focused on one source

  • Comparison Reports – Highlight differences across multiple sources

  • Custom Reports – Fully flexible; choose your own chart types

You can switch to a Custom Report by adding or removing charts at any time.


🔹 Select Your Data Source

When generating a Quick Report, you’ll be prompted to choose where your data comes from. Your options include:

  • Folder, Tag, or Tag Group – Use saved mentions you’ve curated

  • Topic, Social Topic, Theme, or Subscription – Use mentions directly from ongoing monitoring

Agility will generate a report with default charts based on the selected data.

🔹 Customize Filters, Data & Style

Once your report is generated, you can add or edit charts using the Add Chart window. You’ll see:

  • Chart type

  • Purpose

  • Data source

  • Format

You can sort available charts by type, data, or source.

Available metrics include:

  • Coverage Summary

  • AVE Over Time

  • Top 10 Outlets / Authors by Volume or Audience Reach

  • Top Hashtags

  • Coverage Comparison (e.g. Coverage, Sentiment, AVE, Audience Reach, Share of Voice and Media Type) which allow you to see how multiple topics have performed against each other.

Each chart in your report can be fully customized to suit your reporting goals.

You can fine-tune any chart by:

  • Adding filters (media type, region, language, etc.)

  • Changing date ranges

  • Editing titles, data labels, and colors

You can also add PR Events to trend charts to highlight specific

moments of earned coverage.

🔹 Use Geography Visuals

The Geography Breakdown chart allows you to focus on one of a selection of individual countries if your coverage comes from one specific part of the world, and it will even break down into regions for you.

You can also select the choropleth option to design a geographic coverage chart to represent variations in the volume of mentions from country to country, state to state.

In this example I am displaying the coverage by Region and have used the filter option to show only US content.

🔹 View and Interact with Mentions

All charts in Agility reports are interactive. You can explore the data behind each visualization with just a click.

Here's what you can do:

  • Hover over any segment of a chart to access more detail

  • Click Coverage Analysis (or View Mentions) to see the articles, posts, or clips behind the numbers

  • Use in-report filters to refine mentions by attributes like media type or sentiment

  • Add the same chart type multiple times, each linked to a different folder, topic, or tag

🔹 Download and Export Chart Data

Hover over a chart title to:

  • Download the image

  • Export the data in various formats

  • Print the chart

Exports go beyond what's displayed—up to 100 rows of data may be included even if only a few are shown in the visual.

🔹 Edit Report-Wide Settings

Click the Settings icon on the right-hand panel to:

  • Apply a date range across the entire report

  • Change or update your data sources

  • Apply a global filter

This saves you from updating each chart individually.

🔹 Save, Share, and Export

Once you’re happy with your charts:

  1. Click Save.
    Your charts will stay connected to their sources and update as new mentions are added.

  2. To share the report:

    • Create an interactive version instructions here

    • Or click Export for a downloadable PDF

📝 Related Articles

🛠 Need Help?

Chat with our support team directly from your Agility dashboard, or email us at agilitysupport@agilitypr.com.

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