Influencer Streams provides a live feed of content published by journalists and influencers across supported sources, including online news and social media. You can build streams using Saved Searches, Targeted Lists, or Keyword Searches to keep up with the topics, contacts, and conversations that matter most to your organization.
Influencer Streams is ideal for:
Monitoring journalists covering your industry
Following activity from your Targeted Lists
Tracking conversations around specific topics or brands
Discovering new media opportunities
🔹 Video Guide
🔹 Step 1: Open Influencer Streams
Navigate to:
Media Relations → Influencer Streams
If this is your first time using Influencer Streams, you'll be prompted to create a new stream.
🔹 Step 2: Create a Stream
Select Add Stream and choose how you want to populate the stream.
You can create a stream using:
Saved Search
Targeted List
Keyword Search
You can also enable Show Images to display images included with supported posts.
Option 1: Saved Search
Populate the stream with journalists who match one of your Saved Searches.
Select Saved Search.
Choose a Saved Search.
(Optional) Apply additional filters.
Click Apply.
This is useful for monitoring groups of journalists that match specific search criteria.
Option 2: Targeted List
Populate the stream with contacts from one of your Targeted Lists.
Select Targeted List.
Choose the list.
(Optional) Apply filters.
Click Apply.
This allows you to monitor activity from journalists you've already selected for media outreach.
Option 3: Keyword Search
Populate the stream using a keyword or phrase.
Select Keyword Search.
Enter a keyword.
(Optional) Apply filters.
Click Apply.
Keyword Streams are useful for monitoring journalists discussing specific topics, products, brands, competitors, or events.
🔹 Step 3: Review the Live Stream
Posts appear in chronological order, with the newest content displayed first.
As new content becomes available:
the stream updates automatically
an indicator appears showing how many new posts are available
selecting the indicator refreshes the stream with the latest content
You can continue scrolling to review older activity.
🔹 Step 4: Explore Contact and Outlet Information
Selecting a journalist or outlet opens their profile without leaving the stream.
From the profile you can quickly review:
Contact details
Editorial profile
Subjects covered
Associated outlets
Audience information
Recent Coverage
Existing Targeted Lists
Notes and Interactions
For a complete overview of profile features, see View Contact and Outlet Profiles.
🔹 Step 5: Review Recent Coverage
The Recent Coverage section displays the journalist's latest published content, helping you determine whether they're actively covering topics relevant to your campaign.
If your account includes Agility Monitoring, you can also:
save articles to Saved Coverage Folders
apply Tags to organize coverage
For more information, see View a Journalist's Recent Coverage.
🔹 Step 6: Add Contacts to a Targeted List
If you discover journalists you'd like to use in future outreach, you can add them directly to a Targeted List.
Add an Individual Contact
Open the contact profile and select Manage Lists.
Choose one or more Targeted Lists, then select Update Lists.
Add Multiple Contacts
Open the Stream Contacts view.
Select one or more contacts.
Choose a Targeted List.
Select Add Selected Contacts to List(s).
🔹 Step 7: Understand Stream Content
Each content card includes information to help you quickly evaluate the post.
Depending on the platform, cards may include:
social media platform
publication or outlet
journalist name
publication date
article or post preview
associated images
links to the original content
Selecting a journalist or outlet opens their profile for additional information.
🔹 Best Practices
Create separate streams for different industries, brands, or campaigns.
Use Saved Searches when monitoring broad groups of journalists.
Use Targeted Lists when tracking contacts you've already selected for outreach.
Use Keyword Streams to discover new journalists writing about emerging topics.
Review contact profiles before adding new journalists to your Targeted Lists.
Frequently Asked Questions
What's the difference between a Saved Search Stream and a Targeted List Stream?
A Saved Search Stream monitors everyone matching your Saved Search criteria.
A Targeted List Stream only monitors contacts you've added to a specific Targeted List.
Can I monitor a specific topic?
Yes.
Create a Keyword Stream using the topic, brand, competitor, or event you want to follow.
Does the stream update automatically?
Yes.
New content is detected automatically. An indicator appears whenever new posts are available for viewing.
Can I add journalists to a Targeted List from the stream?
Yes.
You can add individual contacts from their profile or select multiple contacts from the Stream Contacts view.
Can I save articles from the stream?
If your account includes Agility Monitoring, you can save articles to Saved Coverage Folders and organize them using Tags.
Can I view a journalist's profile without leaving the stream?
Yes.
Selecting a journalist or outlet opens their profile alongside the stream, allowing you to review contact details, outlet information, recent coverage, and your existing relationship with that contact.
📝 Support & Resources
Help Center: Media Relations
Need help? Chat with Support directly from your Agility dashboard.