After setting up your topic search criteria and searching for results, you have several ways to further refine your results through various filter options seen in the second row of functions at the top of your results page.
Once you have applied your filters, explained below, you can lock them in place for ease of use when toggling between results and topic setup, or between topics. You easily lock, unlock and clear these filters by selecting the applicable option from the drop-down menus accessed through the tool button.
Date: Agility initially searches for mentions of your keywords for the last 24 hours by default, but you have the option to expand the date range or enter a custom date to expand your search.
FILTERS: Click on the filter icon to select through various filter options to refine your search.
Keywords: Search for any clips containing any specific keyword(s) within your results page. This is specially useful if you are monitoring various keywords within a topic. Enter your keyword in the search box field, hit enter, and click "Apply."
You can also apply an easy-to-use Boolean logic to filter on the exact media mentions you want to find from within your complete set of coverage. In the example below, I want to isolate mentions that have the keywords “Discover” OR “Defender” but NOT “Sport”, AND must have “Land Rover”. This enables you to keep a broad topic and maximise your results, while also being able to filter down when you need to.
You can also specify where within the articles the keywords should be. So if you want to isolate media mentions which feature a specific keyword within the headline, lead paragraph or main body, you can!
Authors and Outlets: Give you the list of authors and outlets in your results organized from the top with the most mentions. The numbers across each author and outlet correspond to the number of mentions associated with the author or outlet.
Impressions: Set a minimum and/or maximum for the amount of people that may have seen each mention.
AVE: Advertisement Value Equivalency. Set a minimum and/or maximum.
Sentiment: Applies to English, Spanish, and French content only. Any articles written in language other than the ones mentioned will have a sentiment of "Not Available."
Media Types: Filter your results by different media types
Country & Prov/State: Filter your results by Geography
Languages: Filter your results by languages. (Note - You can translate media mentions into your chosen language).
Similar: Group similar articles by turning Group "On" and clicking "Apply. This action will "nest" identical online articles. Click "Hide" to remove duplicate articles and keep the one with the latest publication date. This does not apply to print content.
Hashtags: Displays a list of the hashtags found in your current selection of mentions and allows you to filter for specific hashtags
Domain Authority Score: Lets you filter the displayed mentions by specifying a range of Domain Authority or Moz scores. The allowed values are from 1 to 100.
Domain Authority Scores are explained in more depth here.
For any additional questions or clarifications, feel free to chat with us or contact agilitysupport@agilitypr.com.