Domain Authority (DA) is a ranking score developed by Moz that predicts how likely a website is to rank in search engine results. Scores range from 1 to 100, with higher numbers indicating a stronger likelihood of ranking well.
In Agility, you can view the Domain Authority score for each online mention and use it as a valuable data point for evaluating the influence and credibility of the outlets covering your brand.
🔹 Where You’ll See Domain Authority in Agility
Domain Authority appears:
In the mention information panel
As a filter in your search results
As a sorting option to rank mentions from highest to lowest DA
This gives you more context and helps you assess the relative strength and authority of the websites you are monitoring.
Example: Moz Domain Authority Score displayed in Mention Information
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🔹 What Is Considered a “Good” Domain Authority Score?
Domain Authority is comparative — not absolute. Scores vary widely depending on the size, age, and backlink profile of the website.
Here’s how to interpret typical ranges:
High DA (70–100):
Large, established websites with many high-quality backlinks (e.g., google.com, wikipedia.org)Medium DA (40–69):
Strong, reputable sites with solid link authority (news outlets, industry publishers)Lower DA (1–39):
Smaller businesses, niche sites, or new websites with fewer inbound links
A brand-new website always starts at DA 1 and increases over time as it earns authoritative backlinks.
For context on top-ranking domains, Moz publishes a list of the Top 500 websites, which helps illustrate how link-based metrics correlate with ranking and online visibility.
📝 Support & Resources
Help Center: Monitoring
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