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What is Domain Authority? Understanding Moz scores
What is Domain Authority? Understanding Moz scores
Andrew Woodall avatar
Written by Andrew Woodall
Updated over a week ago

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages. Domain Authority scores range from 1 to 100, with higher scores corresponding to a greater likelihood of ranking. DA is provided by Moz.

In your topics and searches, you will see this score under mention information. You can also filter and sort mentions by their domain authority score. This will provide you with another data point, giving you more insight, context, and information about your mentions.

Moz Domain Authority Score in Mention Information

What is a good or average Domain Authority score?

Generally speaking, sites with very large numbers of high-quality external links (such as or are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have much lower DA scores. Exploring Moz's list of the top 500 sites on the web can help you to understand the impact that Domain Authority and other link-based metrics have on a site's rankings and popularity. A brand-new website will always start with a Domain Authority score of one, and that score will increase as the site earns more and more authoritative backlinks over time.

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