Agility allows you to measure and report on the quality of your coverage by generating a prominence rating for each media mention that you save in a folder. Prominence is calculated based on the position and frequency of your specified keywords within an article.
You can:
Display the percentage of coverage that rates highly for prominence, keyword by keyword.
Filter mentions to focus only on those with strong prominence scores.
Review each mention for prominence and isolate batches of coverage according to prominence
Use two dedicated charts in reporting: Coverage Prominence Trend and Coverage Prominence Overview.
Important to note:
Prominence is only measured for mentions saved in folders.
Prominence is only calculated for your specified prominence keywords, not every topic search.
To start measuring prominence, you need to ensure the Prominence feature is enabled in your account.
Note: If it’s not enabled, you’ll see a blue message next to your saved mentions. To enable it, contact Agility Support and they will switch it on for you.
Once it is switched on, to set up Prominence Analysis, follow the below steps:
1) click the wheel icon on the right of the Mention Prominence section or by going to Account Preferences at the top of the screen.
2) Click on ADD
4) Add the Subject name of the coverage for which you want to set a prominence
5) Add the Keywords for which you want to calculate the Prominence
6) Click on the Check Mark to save the added Keywords.
Note: Each account can set up to 5 Prominence Subjects, each containing one or more keywords.
Best Practice:
Use only a small number of keywords for each subject.
If you want to compare prominence or track the specific prominence of individual keywords, create separate subjects for each keyword.
In the below example, saved mentions will display the prominence of the keywords SpaceX or Starlink. They will also show the prominence of ANY of the keywords Blue Origin, Vigin, ULA or Rocket Lab, or the combined score if they all feature in a mention.
Once you have entered your Prominence Subjects, Agility will review them automatically and apply the rating to them. This may take several hours, depending on the amount of mentions and subjects.
Saved mentions containing your keywords will now begin to display Mention Prominence. In the below example, the keywords under the SpaceX Brand and SpaceX Starlink subjects are very highly prominent, and those under SpaceX Rockets are high.
Prominence levels will be determined based on the depth and focus the brand receives in a news story according to the following rationale:
Very High: The brand is the central focus of the news piece, essentially forming the crux of the narrative—akin to a feature story.
High: The brand has a significant role in the news narrative, though not the exclusive focus.
Moderate: The brand shares the narrative focus with other subjects, neither dominating nor receding into the background.
Low: The brand receives a minimal role in the news piece, serving more as a contextual element rather than a primary subject.
Very Low: The brand is only mentioned in passing within a narrative largely unrelated to it.
You can then begin to isolate mentions according to their prominence. the account below has set their Prominence Subjects around different Land Rover models.
In Reports, you can also use prominence charts to show the coverage prominence over time...
and report on the breakdown of your entire saved coverage according to prominence.
In this Coverage Prominence chart, the prominence of your mentions within articles is shown on the vertical axis, while the prominence of the outlets that your mentions appear in is shown on the horizontal axis.
You are shown what percentage of your total mentions achieved each type of coverage (niche, notable, prevalent or leader - definitions can be found by hovering over the squares).
If you have several subjects, you can compare them alongside each other.
You can click to view the mentions behind prominence charts, allowing you to focus on the group of mentions of interest to you at that time.
