Agility allows you to measure and report on the quality of your coverage by generating a prominence rating for each media mention that you save in a folder. Prominence is calculated based on the position and frequency of your specified keywords within an article.
You can:
Display the percentage of coverage that rates highly for prominence, keyword by keyword.
Filter mentions to focus only on those with strong prominence scores.
Review each mention for prominence and isolate batches of coverage according to prominence
Use two dedicated charts in reporting: Coverage Prominence Trend and Coverage Prominence Overview.
Important to note:
Prominence is only measured for mentions saved in folders.
Prominence is only calculated for your specified prominence keywords, not every topic search.
To start measuring prominence, you need to ensure the Prominence feature is enabled in your account.
Note: If it’s not enabled, you’ll see a blue message next to your saved mentions. To enable it, contact Agility Support and they will switch it on for you.
🔹 Setting Up Prominence Analysis
Once Prominence is enabled, follow these steps:
1) Open Prominence Settings
You can do this in one of two places:
Click the wheel icon in the Mention Prominence section
Or go to Account Preferences at the top of your screen.
2) Click ADD
This creates a new Prominence Subject.
3) Add a Subject Name
Choose a name for the brand, topic, or theme you want to evaluate.
4) Add Your Keywords
Enter the keywords whose prominence you want to measure.
5) Click the Check Mark to Save
This stores the keywords within the subject.
Limits & Best Practice
You can create up to 5 Prominence Subjects, each containing one or more keywords.
For the most accurate insight:
Use a small number of keywords per subject.
If tracking prominence for specific keywords individually, create one subject per keyword.
🔹 Example Setup
In the example below:
Mentions will display separate prominence scores for SpaceX or Starlink
Mentions will also show the prominence of any of the keywords grouped under:
Blue Origin
Virgin
ULA
Rocket Lab
If multiple keywords appear, Agility will calculate a combined prominence score
🔹 Viewing Prominence on Saved Mentions
Once your Prominence Subjects are added, Agility will automatically evaluate your saved mentions.
This may take several hours depending on the number of mentions.
Prominence levels (Very High → Very Low) will appear in the Mention Prominence panel.
Example:
SpaceX Brand and SpaceX Starlink keywords have Very High prominence
SpaceX Rockets keywords show High prominence
🔹 How Prominence Levels Are Determined
Prominence reflects the depth and focus the brand receives in an article:
Prominence Level | Meaning |
Very High | Brand is the central focus of the story — feature-level prominence |
High | Brand plays a significant role but is not the sole focus |
Moderate | Brand shares attention equally with others |
Low | Brand is present but minimally referenced |
Very Low | Brand is mentioned only briefly or in passing |
🔹 Filtering Mentions by Prominence
You can filter your saved coverage to review only mentions that fall within a specific prominence level.
Example:
A user has defined Prominence Subjects for different Land Rover models and can filter coverage accordingly.
🔹 Reporting on Prominence
Two dedicated charts are available in Monitoring Reports:
Coverage Prominence Trend
Shows how prominence changes over time.
Coverage Prominence Overview
Displays the breakdown of all saved coverage according to prominence.
This chart also lets you evaluate:
The prominence of mentions (vertical axis)
The prominence of the outlets where the mentions appeared (horizontal axis)
You can hover over each square to see definitions of Niche, Notable, Prevalent, and Leader outlet categories.
🔹 Drill into the Mentions Behind the Charts
You can click on any portion of a prominence chart to view the exact mentions contributing to that area — enabling deeper focus on the specific coverage you want to examine.
📝 Support & Resources
Help Center: Monitoring
Need help? Chat with Support from your dashboard.