Within the email distribution process, the platform allows you to personalize the email for each recipient by using mailmerge. The email will pull information from the recipient’s Agility profile, or from your private contacts, and place them within the email body. For example, adding [%FNAME%] will insert the contacts first name (e.g. Dear Susan).

There are several options; [%PREFIX%][%FNAME%][%LNAME%][%OUTLET_NAME%][%TWITTER_HANDLE%].

Please note that information will only be inserted where it is available on the profile of the contact. Prefixes are only supported in the following languages German, French, Spanish, Italian, and Portuguese.