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Share your Media Coverage and Analysis in a Canvas Briefing

A Canvas allows you to share your media coverage in an interactive shareable report which includes AI-powered analysis and insights alongside your media mentions. You can create a Canvas in less than a minute.

Here is an example: Fidelity Canvas


🔹Video


🔹 Canvas Features

  • Create interactive reports that combine media coverage, charts, and analysis

  • Automatically populate a Canvas with coverage from Topics, Folders, Tags, or Tag Groups

  • Use AI-powered analysis to identify themes, sentiment, narratives, and coverage trends

  • Customize layouts, branding, charts, and content blocks

  • Share Canvases with stakeholders through a shareable link, email delivery, or PDF export

  • Create one-time or recurring Canvases that update automatically


🔹Generate a Canvas

Navigate to Briefings and select New Canvas. To create an email briefing, follow these instructions.


🔹Customize your Blank Canvas

  1. If you want to work from a Blank Canvas, select Blank here:



    and click Next.

2. Click any component at the right-hand side to add to it to your Canvas.

3. To add media coverage, select Add Coverage.

To set up an automatic recurring Canvas, select Automatically Add Coverage and choose the source you want the automated Canvas to use.

For a one-off Canvas with hand-selected media coverage, select Manually Add Coverage and then add your chosen pieces of coverage from your folders, topics or other sources.

By default the 5 most recent mentions will be shown in the Canvas, but you can customize this display by making a new selection in the Sort Mentions By and Previewed Mentions fields.

4. To add an AI analysis component, first click on the existing one or add a new one from the right hand panel. In the settings panel, you can define:

  • Coverage to analyze

  • Analysis focus
    Choose the type of insight you want (Executive Summary, Key Takeaways, Brand Impact, Top Narratives, Sentiment Opinion, or your own custom prompt).

  • Date range
    Define which period of coverage the AI should evaluate.

  • Generation method

    • Generate on Publish – The AI analysis is created automatically when your briefing is sent out. Ideal for recurring daily, weekly, or monthly briefings.

    • Generate Now – Immediately produce the analysis so you can review and edit before sending.


🔹Create your Canvas from a Template

  1. If you want to start from a pre-built layout, select a template instead of choosing Blank.

    • Media Coverage Briefing — Focuses on a single source, such as a topic or saved folder, and includes coverage, analysis, and supporting charts.

    • Competitor Coverage Briefing — Compares coverage across up to 11 sources, making it ideal for tracking brands, products, or campaigns side by side.

    If PR CoPilot is available in your account, enable the PR CoPilot toggle to automatically add AI-generated analysis and insights to your Canvas.

    Instructions for customizing AI-enhanced Canvases are covered later in this guide.

2. You can create either:

  • A one-time Canvas, or

  • A recurring Canvas that automatically generates on a schedule you define.

3. Configure the appearance of your Canvas.

If Brand Identities have been configured for your account, select a Brand Identity to automatically apply branding elements such as logos and colors.

You can also select:

• An accent color
• A banner style

These settings help create a consistent look and feel across your Canvas reports.

4. Choose where the Canvas should pull coverage from, such as a topic or saved folder, and specify the desired date range.

In the example below, PR CoPilot is being used to analyze coverage focused on children's toys and gifts. Using PR CoPilot for AI analysis is optional.

5. Review Your Canvas in Preview Mode

When the Canvas is generated, it opens in Preview Mode.

Preview Mode allows you to:

  • Review content before publishing

  • Configure Canvas settings

  • Configure Brand Identities, logos, and colors

  • Enable or disable PR CoPilot

Preview Mode is intended for configuring and reviewing a Canvas. To customize layouts, components, charts, or design settings, switch to Expert Mode.

6. Click Create Briefing to generate your Canvas.


🔹Customize your Canvas Template

To customize the layout, components, charts, or design of your Canvas, click Expert Mode.

Expert Mode provides access to the full Canvas editor, allowing you to make advanced changes that are not available in Preview Mode.

Important: Once a Canvas is converted to Expert Mode, it cannot be returned to Preview Mode.

1. Coverage Highlights

The Coverage Highlights section displays your selected mentions alongside a link to view all related coverage.

By default, the 5 most recent mentions are shown. You can customize this by adjusting the:

  • Sort Mentions By field

  • Previewed Mentions field

This allows you to control both the order and number of mentions displayed in your Canvas.


2. Coverage Insights

The Coverage Insights section includes charts and visualizations that help summarize your coverage, including:

  • Coverage trends over time

  • Sentiment analysis

  • Top publications and publication profiles

These insights help you quickly identify patterns and key performance highlights within your coverage.


3. Customize Your Charts

You can edit any chart to adjust its appearance or modify the data being displayed.

Additional chart types can also be added, including visualizations such as a word cloud to highlight commonly used words and phrases within your coverage.


4. Edit and Add Components

Click any component within the Canvas to edit its:

• Content
• Design
• Data source
• Position

You can also add new components, remove existing components, or reposition content blocks as needed.

Canvas components include visual headers and editing controls that make it easier to identify and manage content while building larger reports.


5. Add AI Analysis

If AI analysis is available in your Agility account, you can add AI-powered components to your Canvas.

This feature is covered in the next section.


🔹Customize your AI-enhanced Canvas

If you selected PR CoPilot when creating your Canvas, AI-generated insights and analysis components will automatically be added to your briefing.

1. Executive Summary

At the top of the Canvas, you will see an Executive Summary generated from your selected coverage, accompanied by supporting charts and visual insights.

For example, a Canvas focused on premium air travel may include a high-level summary of coverage trends for Air France alongside charts highlighting sentiment and media activity.


2. AI Coverage Curator

Your Canvas may also include an AI Coverage Curator section.

This component analyzes your coverage to identify key themes, topics, or narratives and pairs those insights with relevant articles.

For example, a briefing focused on Paris Fashion Week may identify emerging design trends, summarize the theme, and display sample articles connected to that narrative.


3. AI-Powered Sentiment Analysis

Sentiment charts can also include AI-generated commentary explaining the impact of your coverage.

For example, the AI may summarize what contributed to positive sentiment trends or identify themes driving audience engagement.


4. Edit or Add AI Components

All AI-generated components can be edited, removed, or expanded with additional analysis blocks.

To edit or add an AI component:

  • Click an existing AI block, or

  • Add a new AI component from the right-hand panel

In the settings panel, you can configure:

  • Coverage to Analyze
    Select the source or mentions the AI should evaluate.

  • Analysis Focus
    Choose the type of insight you want to generate, including:

    • Executive Summary

    • Key Takeaways

    • Brand Impact

    • Top Narratives

    • Sentiment Opinion

    • Custom Prompt

  • Date Range
    Define the period of coverage the AI should analyze.

  • Generation Method

    • Generate on Publish — Automatically creates the AI analysis when the briefing is published. Ideal for recurring briefings.

    • Generate Now — Instantly generates the analysis so you can review and edit it before publishing.


🔹Publish your Canvas

1. Set Up Publishing

Once you are happy with your Canvas layout and content, select Set Up Publishing.

  • For a one-time Canvas, choose a publication time.

  • For a recurring Canvas, select Recurring and define the schedule for automatic generation.


2. Configure Email Sharing

You can generate a Canvas without sending it to anyone.

If you would like recipients to receive the Canvas link by email, configure:

  • Recipients

  • Sender details

  • Email message


3. Review and Publish

At the Review/Publish stage, confirm your settings.

When ready:

  • Click Start for recurring Canvases

  • Click Publish for one-time Canvases


4. Access Your Canvas

Your Canvas link will usually be generated within a few minutes.

If email sharing was enabled, recipients will automatically receive the link to the Canvas.


5. Generate a PDF Version

You can also export your Canvas as a PDF.

To generate a PDF:

  1. Open the right-hand panel

  2. Click the PDF icon

  3. Select Generate PDF

PDF generation may take several minutes, especially for Canvases containing a large number of mentions.

You can choose whether to include:

  • All mentions, or

  • Only the mentions currently displayed in Agility


🔹 Viewing your Canvas

Anyone with access to the Canvas link can explore interactive coverage insights and media analysis.

1. Navigate Through Sections

Use the Contents icon in the top-right corner to quickly navigate between sections of the Canvas.


2. View Coverage Mentions

Each mention section displays a preview of selected coverage, along with the option to view all related mentions.


3. Explore Additional AI Insights

When viewing all mentions, readers can apply their own AI-powered analysis tools, such as Intelligent Summary, to generate additional insights from the coverage.


4. Interact with Charts and Components

Canvas components are interactive, allowing viewers to explore charts, coverage trends, sentiment analysis, and media context in greater detail.

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