Coverage Surge Alerts notify you when there is a significant increase in the volume, impressions, or sentiment of the mentions in your monitoring topics. These alerts help you stay ahead of fast-moving news cycles, crises, product launches, or high-impact stories.
🔹 Create a Coverage Surge Alert
Go to Media Monitoring > Coverage Alerts.
Click New Coverage Alert.
Select Coverage Surge Alert.
🔹 Choose the Coverage Source
In the right-hand panel, select what you want to monitor:
Topic
Subscription
Social Topic
Theme
Your surge alert will analyze changes within the source you select.
🔹 Choose the Surge Metric
You can trigger a surge alert based on changes in:
Mention Volume
Impressions
Sentiment
Select the metric that best aligns with your monitoring goal.
🔹 Set the Alert Sensitivity
Agility calculates surge thresholds by comparing hourly averages over the last 7 days.
Sensitivity is expressed as a percentage above the 7-day average.
Example: Setting sensitivity to 150% will trigger an alert when mentions rise 50% above the usual volume.
You can click Check Against Previous 7 Days to see trends and understand what might trigger the alert.
🔹 Choose a Cool Down Period
The Cool Down setting defines how long Agility must wait before sending another alert.
For example:
If set to 2 hours, Agility will not issue another alert—regardless of activity spikes—until two hours have passed since the last notification.
🔹 Set Delivery Options
Specify:
Sender name
Recipient(s) — who should receive the surge alert email
When the alert conditions are met, Agility will automatically send an email summarizing the surge.
🔹 Save and Activate
Fill in all required fields.
Click Save as Draft.
Enter a name for your Surge Alert.
Click Activate to turn it on.
Your Coverage Surge Alert will now monitor your chosen source and notify you when a spike occurs.
📝 Support & Resources
Help Center: Monitoring
Need help? Chat with Support from your dashboard or email agilitysupport@agilitypr.com