Introducing Intelligent Insights
Agility’s Intelligent Insights feature is your AI-powered tool for fast, accurate media analysis. It helps you instantly understand the impact of your media coverage and share interactive insights with colleagues — all from within the Agility platform.
With Intelligent Insights, you can:
Generate AI analysis for any individual article
Quickly identify key themes, quotes, facts, sentiment, and context
Share briefings where recipients can apply insights themselves
Automate the entire process so insights are delivered on a schedule
Translate summaries into multiple languages
Combine insights with PR CoPilot to refine tone, clarity, and style
Intelligent Insights is one of the most powerful ways to elevate your monitoring, deepen your reporting, and save hours of manual summarising.
If your goal is to apply AI to a group of articles inside briefings, see:
🔹 Generating & Saving Insights
Intelligent Insights is deeply embedded throughout Agility’s media monitoring experience.
You can generate insights from:
Topic Results
Saved Coverage
The briefing editor
Below is an overview of how to generate, refine, and save insights.
🔹Accessing Mention Insights
From your Topic Results, open the right-hand panel and select Mention Insights to begin analysing the selected article.
Generate insights such as:
Contextual Analysis
Sentiment
Key Facts & Figures
Quotes
People / Brands / Places Mentioned
Likely Audience
Mention Characterization
You can even refine analysis with keywords for pinpoint accuracy.
🔹Save Insights for Reporting & Briefings
With one click, save your generated insight directly to the mention.
These insights then travel with the mention everywhere you need them:
Export files
Briefings
Monitoring reports
Internal workflows
🔹 Using the Insights Creator
Insights Creator gives you total control over how insights are generated and organised.
Choose from quick insight templates or generate your own.
Edit, rename, rewrite, or flag as preferred.
This lets you tailor insights to clients, executives, or team-specific formats.
🔹Refine with PR CoPilot
PR CoPilot helps you transform any insight using natural-language prompts.
Use it to:
Strengthen tone
Improve clarity
Shorten or expand content
Adjust quality for executive-level reporting
Translate insights across dozens of languages
This turns raw insight into polished, presentation-ready content.
🔹 Sharing Insights in Media Briefings
Showcase your analysis directly within your briefings.
Open Briefing Section Settings
Enable Show Insights
Choose insight styling and display options
Insights integrated into briefings make your reporting significantly more valuable — and more usable — for leadership and teams.
🔹Automated analysis of individual mentions
Create your briefing as usual
Add a section for automatically added coverage (see related article)
Specify:
Topic
Date range
Name the section and set a mention limit
Select Generate Insights Automatically
Choose the Insight Type
Enable Show Insights in the right-hand panel
More details: Using AI Analysis in Media Briefings
🔹 Interactive Briefings for Colleagues
To allow colleagues to interact with the briefing:
Enable Include Intelligent Insights Link under Delivery Options.
Recipients will receive:
Your briefing with your saved insights
A link to an interactive version where they can apply their own AI-powered insights
In the interactive version, users can:
See all mentions
See your insights
Use PR CoPilot-powered prompts to generate new insights
Click to expand image
📝 Support & Resources
Help Center: Media Monitoring
Need help? Chat with Support from your dashboard