Publication Impressions, Audience Reach, Circulation and AVE

See also Agility's use of Impressions in Monitoring.

Note: Agility’s AVE metric is available in currencies worldwide. Update your currency preference in Account Settings, and all AVE values will display accordingly.

Agility PR Solutions maintains a large, validated dataset across all major media types — print, magazines, broadcast, and online. All publication data is consistently reviewed by Agility's media analysts to ensure accuracy and reliability.

Below is the full methodology Agility uses to calculate impressions, audience reach, circulation, and AVE.

Agility’s database includes:

All impressions, reach values, and AVE metrics follow consistent, industry-standard methodology.

Circulation values for daily and community newspapers come directly from each publication’s media kit and represent the audience reach.

Agility uses the publication’s full-page ad rate, then calculates the equivalent value of the article:

Formula:
​Ad rate per word × Number of words in the article

This provides the ad value of that specific print mention.

Magazine data comes from:

Magazines use the same AVE formula as print:

Full-page ad rate per word × Number of article words

Agility provides audience reach and publicity/ad value for major TV and radio stations.

This ensures every broadcast mention receives:

Even if direct vendor data was unavailable.

Agility uses Monthly Unique Visitors (MUV) as the reach metric.

Data is sourced from Similarweb, the industry standard for web traffic analytics.

The calculation uses a standard CPM of $25 (cost per thousand impressions), based on internal research across hundreds of websites.

Formula:
​$25 × (Average Daily Visitors ÷ 1,000)

If a website has 100,000 average daily visitors:

$25 × (100,000 ÷ 1,000) = $2,500 AVE

Help Center: Monitoring
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