Keyword Groups allow you to build more advanced monitoring searches inside a single topic—without needing to create multiple separate topics for each variation of your search terms.
They help you capture broader, more flexible combinations of keywords while maintaining accuracy and control over your results.
🔹 What Are Keyword Groups?
Keyword Groups allow you to define sets of keywords that Agility will treat as:
Required combinations (AND)
Optional variations (OR)
Alternative spellings, abbreviations, or related names
This enables you to create complex search logic within one topic, instead of creating multiple topics.
🔹 Example: Monitoring Multiple Name Variations
Let’s say you want to monitor media coverage relating to:
British Airways AND (Strike OR Dispute OR Walkout)
But you also know British Airways may be referred to as:
British Airlines Association
BALPA
Instead of creating three separate topics, you can build all of these variations into one topic using Keyword Groups.
🔹 Building the Topic with Keyword Groups
Here is how the setup might look in Agility:
1. Create a Keyword Group for the organization name
Group 1 (Required – AND logic across groups):
British Airways
British Airlines Association
BALPA
2. Create a second Keyword Group for the action/event
Group 2 (Required – OR logic within the group):
Strike
Dispute
Walkout
How Agility interprets this topic
Your topic will return mentions that include:
Any term from Group 1
ANDAny term from Group 2
This allows for broad matching while keeping results highly relevant.
🔹 Benefits of Using Keyword Groups
Using Keyword Groups helps you:
Avoid creating multiple separate topics
Capture all known variations of a name, product, organization, or event
Build more accurate, comprehensive monitoring searches
Reduce duplicated results and unnecessary topics
Help teams report & brief more efficiently
📝 Support & Resources
Help Center: Media Monitoring
Need help? Chat with Support from your dashboard or email agilitysupport@agilitypr.com