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What Is Image Monitoring?

Updated this week

Image Monitoring allows you to go beyond text-based media monitoring. Using artificial intelligence (AI), Agility can identify objects, brands, products, scenes, or logos inside an image — even when your keyword does not appear in the article text.

This enables you to discover visual mentions that traditional keyword searches may miss.


🔹Video


🔹Where to Start

To create an Image Monitoring search:

  • Go to Media Monitoring

  • Select Search New Coverage

  • In your Keyword Group, choose Images instead of Text

This tells Agility to review images and their metadata, rather than searching through written content.


🔹How Image Monitoring Works

Agility analyzes each image using AI to:

  • Identify objects, products, or scenes

  • Detect brand logos

  • Read embedded metadata

  • Highlight matched entities based on your keywords

If a brand, product, or object appears visually — even without text references — Agility can surface that mention.

For example, an article might not contain the words Samsung Galaxy Fold, but if the featured image shows the device, Agility will still return it.


🔹Using Keywords for Image Monitoring

You can build an image-based keyword query the same way you would for text:

  • OR — any of these keywords

  • AND — must include all keywords

  • NOT — exclude specific image entities

These operators apply to image labels and metadata, not to written article text.

Best Practice:

Keep your image keywords simple, such as brand names, product names, or recognizable objects.
Because there are fewer available image-indexed mentions compared to text, simplicity gives you the strongest results.


🔹 Finding Images Without Text Mentions (Advanced Option)

Image Monitoring can detect a brand or logo even when it is not mentioned in the article text.

To search for visuals only:

  1. Create an Image keyword group (e.g., Rolex).

  2. Add a second keyword group using Text.

  3. Under Contains none of these words, enter Rolex.

Agility will now return:

✔ Articles containing images with the Rolex logo
✘ Articles where Rolex appears in the surrounding text

This is ideal for sponsorship tracking, brand visibility audits, and logo placement monitoring.


🔹 Viewing Images in Your Monitoring Results

To show images alongside your mentions:

  1. Click the eye icon at the top of your Monitoring results

  2. Select Show Images

Your mention feed will refresh with image thumbnails.

Hovering Over an Image

When you hover over any image, you will see:

  • An enlarged preview

  • Detected labels and metadata

  • Highlighted keywords that matched your search

If an image has been removed from the website, you will see:
“Image is no longer available from source.”


🔹 Important Notes

  • Image Monitoring is available for the Online media type only.

  • Keywords match image metadata, not surrounding text.

  • If you need broad visual detection, keep keywords simple.

  • Classic text-based monitoring will still display accompanying article images.


📝 Support & Resources

Need help building an Image Monitoring strategy?
Chat with us from your dashboard or email agilitysupport@agilitypr.com

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