How do I create a list of outlet contacts or general Newsdesk emails?

How to build an Outlet list with generic Newsdesk emails

Lee Welch avatar
Written by Lee Welch
Updated over a week ago

Please follow the instructions below, that will take you through the steps of building a list of Outlets that cover a region and produce a list of Newsdesk emails for those Outlets

Step 1: Go to Discover > Discover Contacts 

Step 2: When the "Research and Target Media" page appears, select Outlet in the "Search for" drop down menu

Step 3: Fill in the relevant requirements from the following filters: "Writing About", "In the format of", "Covering the area", "Publishing in" . These will determine the types of outlets you would like to target and which areas of coverage you would like to target. Also incorporate any filters from within the "then narrowed down by" section. Then click the "View Results" button to see the matched results.

Step 4: You will notice on the results that appear, the Newsdesk for each matching outlet will appear in the "Contact email" column.

Please feel free to contact the Agility support team if you have any further queries in relation to this.

Outlet vs. People List

As additional context, some may ask what the difference between outlet lists and people lists are.  Please see the below for clarification, and let Support know if you have any further questions!

Outlet list: 

This type of list can also be referred to as a Newsdesk list. The main purpose of this list is to provide a list of matching media outlets, based on the criteria that you have set. 

The results that appear will provide a list of outlets and their main Newsdesk contact details, as confirmed by the outlet themselves.

Please see an example view of these results below:

People list: 

This type of list can also be referred to as a Contact list. The main purpose of this list is to provide a list of matching media individuals, that match the criteria that you have set. 

The results that appear will provide a list of Contacts and their preferred contact details, as confirmed by the individuals themselves.

Please see an example view of these results below:

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