Create Media Intelligence Briefings with Canvas Agent

Canvas Agent helps you create complete media intelligence briefings from a simple natural language request.

Instead of manually creating topics, selecting templates, configuring AI analysis, and building reports, Canvas Agent generates a briefing that is ready for review and customization.

Canvas Agent analyzes your request, gathers additional context when needed, and creates a fully populated Canvas designed to help you quickly understand and report on media coverage.

With Canvas Agent, you can:

Canvas Agent is available only for accounts with Agentic AI Features enabled.

If you do not see Canvas Agent in your account, contact your Account Manager for assistance.

Getting started is as simple as describing the report you want to create.

Hover over the Media Monitoring tab and click Briefings. The Canvas Agent prompt field will be visible on the page. Type your request directly into the field that reads Describe the Canvas you would like to create.

For example:

"Create a media briefing about the short-term rental industry, highlighting travel trends, consumer sentiment, sustainability initiatives, regulatory developments, and emerging industry narratives in North America."

Canvas Agent analyzes your request and begins preparing the briefing.

The quality of your prompt directly impacts the quality of the briefing that Canvas Agent creates.

While simple prompts can work, providing additional context helps the AI generate more relevant topics, analysis, and reporting components.

For example, instead of:

Create a briefing about short-term rentals.

Try:

Create a media briefing about the short-term rental industry, highlighting travel trends, consumer sentiment, sustainability initiatives, regulatory developments, and emerging industry narratives in North America.

Helpful details may include:

The more context you provide, the more focused the resulting briefing will be.

If your results are not what you expected, review your prompt before trying again. Prompts that are too broad or do not specify a subject, region, or objective may produce generic topics and analysis.

If Canvas Agent asks follow-up questions during the context-gathering phase, answering them will improve the output.

You can also refine the Coverage Source, date range, and Analysis Focus in the Canvas Setup panel before clicking Update Preview.

Before creating the briefing, Canvas Agent may ask follow-up questions to better understand your goals.

These questions help the AI determine:

You can:

Canvas Agent also generates an enhanced version of your prompt based on the information provided.

This refined prompt becomes the foundation for the briefing that is created.

Once enough information has been collected, Canvas Agent begins building your briefing.

The AI automatically:

This provides a strong starting point without requiring manual setup.

Canvas Agent automatically configures AI-powered analysis throughout the briefing.

Depending on the reporting objective, this may include:

Each component is generated using the context and objectives provided in your prompt.

Canvas Agent automatically selects the most appropriate Canvas template based on your request.

For example, it can generate:

As additional templates become available, Canvas Agent will continue selecting the most appropriate option based on the briefing objective.

Before generating the final Canvas, you can review and edit the Canvas Setup panel on the right-hand side. From here you can adjust the briefing type (One-Off or Recurring), update the Brand Identity and logo, change the accent color, modify the coverage source and date range, and refine the PR CoPilot Analysis Focus.

When you are ready, click Update Preview at the bottom right of the screen to generate the Canvas. If coverage does not appear fully populated on first load, click Update Preview again to rebuild the Canvas and regenerate all AI analysis sections.

After generation, all components remain fully editable. You can switch to Expert Mode to:

Canvas Agent creates the starting point, while Canvas gives you complete control over the final report.

Canvas Agent helps users move from an idea to a fully populated briefing in minutes.

By automatically creating topics, selecting templates, generating AI analysis, and configuring reporting components, it dramatically reduces the time required to build media intelligence reports.

The result is a powerful starting point that can be customized further in Canvas to meet your specific reporting needs.

Need help? Chat with Support from your dashboard.