Topic Agent helps you create media monitoring topics using natural language.

Instead of manually building Boolean searches, testing results, and refining keywords, simply describe the coverage you want to monitor. Topic Agent gathers context, generates a search, and creates a topic designed to capture relevant coverage.

With Topic Agent, you can:

Topic Agent helps you build stronger media monitoring searches faster, without requiring advanced Boolean expertise.

Topic Agent is available only for accounts with Agentic AI Features enabled.

If you do not see Topic Agent in your account, contact your Account Manager for assistance.

Creating a topic starts with a simple description of the coverage you want to monitor.

Hover over the Media Monitoring tab and click New Search. The Topic Agent prompt field will be visible at the top of the page under Search with PR CoPilot™. Type your request directly into the field that reads Describe what to search for.

For example:

"Monitor media coverage of the short-term rental industry, focusing on travel trends, consumer sentiment, sustainability initiatives, and regulatory developments in North America."

Topic Agent analyzes your request and begins preparing a topic designed to capture relevant coverage.

Topic Agent works best when you clearly describe what coverage you want to monitor.

While simple requests can work, providing additional context helps the AI create more relevant searches.

For example, instead of:

Monitor coverage of short-term rentals.

Try:

Monitor media coverage of the short-term rental industry, focusing on travel trends, consumer sentiment, sustainability initiatives, and regulatory developments in North America.

Including details such as:

helps Topic Agent better understand your objectives.

If your results are not what you expected, review your prompt before trying again. Prompts that are too broad or do not specify a subject, region, or objective may produce generic topics and analysis.

If Topic Agent asks follow-up questions during the context-gathering phase, answering them will improve the output.

To improve search quality, Topic Agent may ask follow-up questions.

The AI uses these questions to better understand your objectives and create a more focused search.

Possible follow-up questions may include:

Suggested answers may be provided automatically, but you can modify, remove, or skip any question.

Tip: The more context you provide, the better Topic Agent can understand your objectives and generate relevant results.

Once enough information has been collected, Topic Agent automatically:

This helps create a more relevant starting point while reducing manual search refinement.

After the search has been generated, you can review all topic settings before saving.

This includes:

All generated topics remain fully editable.

When you are satisfied with the topic settings, click Save Search As Topic. Your topic will become active and begin collecting matching coverage.

When a topic is saved, your original natural language request is automatically stored in the Topic Purpose field.

This helps document why the topic was created and provides additional context for future topic management and AI-powered workflows.

Topic Agent can also help update existing topics.

Need help? Chat with Support from your dashboard.