Brand Identities help you organize everything that makes your brand unique, from your messaging and positioning to competitors, visuals, and key business details. Instead of repeatedly entering the same information across workflows, you can define it once and reuse it throughout the platform.
Brand Identities also give AI-powered features more context about your organization, helping generate insights that better reflect your brand voice, positioning, and goals.
🔹 Video Guide
🔹 Step-by-Step Guide
1. Go to Brand Identities
Open the Account menu
Click Brand Identities
2. Create a Brand Identity
Click Add
Enter your brand name
Choose how you want to build it:
Create manually
Create with PR CoPilot (AI)
3. Generate Your Brand with AI (Recommended)
Select Create with PR CoPilot to automatically build your profile.
AI will generate:
Brand overview and description
Tagline and mission
Products and services
Brand voice and messaging
Key value propositions
Industry
Website and social profiles
Competitors
Brand colors and logo
Review the content and edit anything to match your brand.
4. Customize Your Brand Identity
You can refine or expand your profile at any time:
Update messaging and positioning
Add or remove competitors
Upload or adjust visual elements (logo, colors)
Link a monitoring topic for your brand
Add custom fields (e.g., stakeholders, internal notes)
5. Save Your Brand Identity
Click Save to store your profile.
Your Brand Identity is now ready to use.
🔹 How Brand Identities Work
1. Powering AI Insights
When you select a Brand Identity in AI features like Visibility Intelligence:
AI uses your Brand Identity as additional context during analysis
Insights become more aligned with your positioning and messaging
Analysis better reflects your brand voice and strategic identity
For example, Visibility Intelligence can evaluate how your brand is represented in AI-generated responses and identify positioning gaps or competitive overlap.
This helps you better understand how your brand is being represented and where you can take action.
2. Streamlining Your Workflow
Brand Identities are designed to reduce repetitive setup.
Instead of manually entering:
Brand name
Topics
Visuals
Competitors
You define it once and reuse it across workflows.
3. Supporting Competitive Analysis
Add competitor brands to your profile
Organize competitor context to support future comparative analysis workflows
Simplify brand management across multiple brands
🔹 Why It Matters
Brand Identities help you move faster and work smarter:
Save time on setup
Keep branding consistent across outputs
Provide richer context for AI-powered insights
Centralize brand knowledge in one place
🔹 Important Notes
AI-generated profiles are fully editable
You can add custom fields beyond the default structure
Brand Identities will continue to expand into more workflows over time