Visibility Intelligence

AI answer engines are changing how people discover and evaluate information. Rather than browsing multiple sources, users are increasingly relying on AI-generated responses to answer their questions.

Visibility Intelligence helps you understand how your brand, or any topic, is represented across platforms such as ChatGPT, Gemini, Perplexity, Claude, and Grok, and ultimately by the various sources informing these platforms.

By asking real-world questions, you can see how your brand is positioned, which sources influence those responses, and where you can take action to strengthen your visibility.

Visibility Intelligence gives you two ways to evaluate your brand visibility:

In this article, we’ll guide you through how to access Visibility Intelligence, how to use Quick Answer, and how to set up and use a Watchlist.

Visibility Intelligence is available as a standalone feature. You do not need Media Relations, Media Monitoring, or Social Listening enabled. As long as AI features are provisioned on your account, Visibility Intelligence can be added.

To access Visibility Intelligence:

If you also have the Media Relations module, Visibility Intelligence will appear there as well for easy access within that workflow.

Don’t see Visibility Intelligence? Contact your account representative to have it enabled on your account.

Under Select how you want to evaluate your brand visibility, choose how you want to work:

Step 1: Enter Your Question

In the search field, enter a question your audience might ask.

For example:

Click Get Answers.

Tip: If you have Brand Identities set up, select your brand from the dropdown before running your search. This feeds your full brand profile into the analysis and produces more relevant results. See Step 5 for details.

Agility sends your query to multiple AI providers, including:

As responses load, you can:

Each AI response includes source citations.

You can:

If a source matches Agility’s database, it will be mapped to an outlet.

When sources are matched to the database, you can:

This helps you act on insights directly within your workflow.

Note: Outreach actions require the Media Relations module. If it is not enabled on your account, you will see an option to learn more or get in touch with your account representative.

The Visibility Insights panel provides deeper analysis across all AI responses.

You can choose from:

Using Brand Identities for Better Analysis

If you have Brand Identities set up in your account, you can select a brand from the dropdown in the Visibility Insights panel before generating your analysis. When a Brand Identity is selected, your full brand profile, including bio, mission statement, brand voice, key value propositions, and competitors, is fed into the AI analysis process.

This is especially impactful for Brand Representation analysis, where the AI can assess not just how your brand appears in AI responses, but how closely that representation aligns with your actual brand identity.

To set up a Brand Identity, see:

Custom analysis allows you to enter your own prompt to generate more specific insights.

Example:

🔹 Tips for Using Visibility Intelligence Effectively

A Watchlist is one ongoing tracking configuration: what to probe and on which AI engines. It bundles your brand information, a set of questions, and a group of AI engines. Agility asks the same questions on a regular schedule, currently every two days, and each time is called a scan. It scores the answers against your brand profile and tracks how they change over time.

You can run several Watchlists for one brand, for example one per product or per topic area. Each Watchlist keeps its own history and trends.

Click New Watchlist on the Visibility Intelligence page. The Set up your Watchlist page has four parts. Complete each one to get started.

Step 1: Name Your Watchlist

Enter a name in Watchlist Name. This field is required.

Step 2: Add Watchlist Settings

Click Add Watchlist Settings to choose what to probe and on which engines.

The settings include:

Step 3: Add Brand Details

Click Add Brand Details. Your brand profile is the source of truth Agility measures every AI answer against. Whether an engine describes you accurately, mentions you, or cites your site is checked against the information you enter here. The more complete and accurate your profile, the sharper your results.

You can enter your brand details manually, or start from an existing Brand Identity. Your brand profile includes name variations, websites and domains, industry, a biography, brand voice, and key value propositions. You can also add any other information you want considered, such as details about a product line.

A Watchlist keeps its own copy of your brand details. If you start from a Brand Identity and update it later, the Watchlist doesn’t change. This keeps your results consistent over time, because changing the information partway through would change what is being measured.

Competitors. If you turn on competitor benchmarking, add the competitors you want to compare against. For each, enter their name, any name variations to look for in answers, and their domains. If your Brand Identity already lists competitors, they are brought in for you, and you can remove or add competitors.

Step 4: Add Questions

Add Questions becomes available once your Watchlist settings and brand details are complete. Questions are the exact prompts Agility asks the AI engines, the same ones every scan.

You can:

For each question, you can edit it, delete it, or add more.

Each question also has answer signals, the points a good answer should include. Agility checks the AI’s answers against them, so keep them in line with your question. If you change a question, update its signals too.

Mark each question as branded (it names your brand) or unbranded (it doesn’t). This affects how the answers are analyzed. For an unbranded question, such as “What are the best steel touring bikes?”, Agility looks at whether your brand is mentioned on its own.

Open an active Watchlist to see its results. At the top right, choose between two views: Analytics and Questions and Answers. Use the date range menu, which shows Last 30 Days, to choose the period you want to look at.

Analytics

Each score shows a large number, a badge showing how it has changed, and a chart of the trend over time. A new point is added to the charts with each scan.

Do I need Media Relations, Media Monitoring or Social Listening to use Visibility Intelligence?
No. Visibility Intelligence is available as a standalone feature, as long as AI features are provisioned on your account.

I can’t see Visibility Intelligence. What should I do?
Contact your account representative to have it enabled on your account.

Which AI engines does Visibility Intelligence use?
OpenAI (ChatGPT), Gemini, Perplexity, Claude and Grok.

What’s the difference between Quick Answer and a Watchlist?
Quick Answer is for one-off checks: ask a question and see how the answer engines respond. A Watchlist asks the same set of questions on a regular schedule, so you can track how the answers change over time.

Can I take action on the outlets behind an AI answer?
Yes, if you have the Media Relations module. You can add contacts to a media list, open journalist or outlet profiles, and review past interactions. If you don’t have it, you’ll see an option to learn more or contact your account representative.

What is a Watchlist?
A Watchlist is one ongoing tracking configuration: what to probe and on which engines. It bundles your brand information, a set of questions, and a group of AI engines.

Can I have more than one Watchlist for the same brand?
Yes. For example, you could have one per product or per topic area. Each Watchlist keeps its own history and trends.

How often does a Watchlist run?
Every two days. Each run is called a scan.

Do I need a Brand Identity to set up a Watchlist?
No, you can enter your brand details manually. Starting from an existing Brand Identity is the quickest way, because it brings in your brand profile for you.

If I update my Brand Identity, does my Watchlist change?
No. A Watchlist keeps its own copy of your brand details from when you set it up. This keeps your results consistent over time. To change the information, edit the Watchlist.

Where does Agility get the information it measures the answers against?
Only from what you enter in Brand Setup. Everything Agility scores, whether an engine describes you accurately, mentions you, or cites your site, is checked against that information.

Can I change a Watchlist after I’ve created it?
Yes. Use Edit Watchlist Settings, Edit Brand Details or Edit Questions, then click Save Changes. Your changes are marked on your trend charts, which helps explain shifts in your data, because earlier results were measured under the previous setup.

Can I write my own questions?
Yes. You can generate questions with AI, write your own, or do both. You can edit or delete any question.

How many questions can I use?
When you set up a Watchlist, a message shows how many active questions your account has left. Questions in an active Watchlist count towards your allowance, and questions in a paused Watchlist don’t. To get more, click Contact us.

Why is one of my scores blank?
Each score only uses the questions that suit it. For example, Visibility Score uses unbranded questions, and Average Rank When Listed needs answers that list brands. If your questions don’t produce those, the score may show no data.

Can I export my results?
Not as a full report at the moment. You can export each chart as an image.

Need help? Chat with Support from your dashboard or email agilitysupport@agilitypr.com.