AI answer engines are changing how people discover and evaluate information. Instead of browsing multiple sources, users are increasingly relying on AI-generated responses to answer their questions.
Visibility Intelligence helps you understand how your brand (or any topic) is represented across platforms like ChatGPT, Gemini, Perplexity, Claude, and Grok.
By asking real-world questions, you can see how your brand is positioned, which sources influence those responses, and where you can take action to strengthen your visibility.
In this article, we’ll guide you through how to access Visibility Intelligence, run a search, and use the results to inform your PR strategy.
🔹 Step-by-Step Guide to Using Visibility Intelligence
Step 1: Access Visibility Intelligence
To access Visibility Intelligence:
Click Account in the top navigation
Under Brand Management, select Visibility Intelligence
You can also access it from Media Relations if enabled.
Visibility Intelligence is available to accounts with AI features enabled.
Step 2: Enter Your Question
In the search field, enter a question your audience might ask.
For example:
What companies are leading in sustainable fashion?
Click Get Answers.
Step 3: Review AI Responses
Agility sends your query to multiple AI providers, including:
ChatGPT
Gemini
Perplexity
Claude
Grok
As responses load, you can:
See how your brand is represented
Compare positioning across AI platforms
Identify differences in how brands are described
Step 4: Analyze Sources Behind AI Answers
Each AI response includes source citations.
You can:
View the articles or pages used to generate the response
Open links to review the original content
Identify which outlets influence AI-generated answers
If a source matches Agility’s database, it will be mapped to an outlet.
Step 5: Take Action on Source Outlets
When sources are matched to the database, you can:
Add contacts to a media list
Open journalist or outlet profiles
Review past interactions
Use contacts for outreach
This helps you act on insights directly within your workflow.
Step 6: Use the Visibility Insights Panel
The Visibility Insights panel provides deeper analysis across all AI responses.
You can choose from:
Sentiment
Brand Representation
Competitive Brand Analysis
Citation & Authority Analysis
Custom Analysis
Custom analysis allows you to enter your own prompt to generate more specific insights.
Example:
What steps should we take to improve our positioning in AI answer engines?
🔹 Tips for Using Visibility Intelligence Effectively
Ask questions your audience would realistically search
Try multiple variations of the same query
Compare how your brand appears across platforms
Identify gaps or inconsistencies in representation
Use source insights to guide outreach strategy