A Canvas allows you to share your media coverage in an interactive shareable report which includes AI-powered analysis and insights alongside your media mentions. You can create a Canvas in less than a minute.
Here is an example: Gadget & Tech Christmas Gifts
🔹 Canvas features
Super-quick to generate
Auto-populates your briefing with media coverage, reporting charts, and analysis
AI-generated analysis summarises every aspect of your media presence, and explain the impact on your brand
Detail-rich components allow you to the share context of your coverage
Highly-customisable
Fully shareable and interactive for any stakeholders
🔹Generate a Canvas
Navigate to Briefings and select New Canvas. To create an email briefing, follow these instructions.
2. Select your template and, if you have access to PR CoPilot, decide whether to ask it to apply AI-analysis blocks to your Canvas by activating the toggle. There are separate instruction sections for customizing an AI-enhanced Canvas below.
3. You can create a one-off Canvas, or a recurring one that will automatically generate according to your schedule.
4. Select an accent color to theme your Canvas, and a banner style for the heading block.
5. Select where you want the Canvas to pull coverage from by selecting a source. For example a topic or folder. Specify a date range.
In the screenshot below, I am using PR CoPilot to analyse my coverage with a focus on children's toys and gifts. This is optional.
6. Click 'Create Briefing' and at this point you're almost done!
🔹Customize your Canvas
Your Canvas will populate with a selection of mentions under the heading 'Coverage Highlights', alongside a link to view all mentions.
By default the 5 most recent mentions will be shown, and you can customize this display by making a new selection in the Sort Mentions By and Previewed Mentions fields.
2. Your Coverage Insights will include a selection of charts displaying information such as trends in coverage, sentiments and your top publications accompanied by their profiles.
3. You can edit any chart to change its apperance or adjust any aspect of it, and you can add further charts, such as a word cloud to show the most common phrases within your coverage.
4. Click on any component of your Canvas to edit the content, design or position, or select new components to add them. You can also manually add further coverage if you want to.
5. If you have access to AI analysis within Agility, you can add an AI component, which is covered in the next section.
🔹Customize your AI-enhanced Canvas
If you have selected to use PR CoPilot to help generate your Canvas, you will see an Executive Summary at the top, such as this one focused on premium air travel for Air France, accompanied by two charts.
2. You will also see an AI Coverage Curator, which is a section that combines an AI analysis of the key themes within your coverage and a selection of associated articles. The example below focuses on what has inspired designers at Paris Fashion Week, with an identification and summary of a theme, and sample articles.
3. Your sentiment metrics charts will be accompanied by an analysis of the impact of your coverage, illustrated here by a summary of the positive coverage impact
4. Any of your AI components can be edited or you can add more.
To edit or add an AI analysis component, first click on the existing one or add a new one from the right hand panel. In the settings panel, you can define:
Coverage to analyze
Analysis focus
Choose the type of insight you want (Executive Summary, Key Takeaways, Brand Impact, Top Narratives, Sentiment Opinion, or your own custom prompt).Date range
Define which period of coverage the AI should evaluate.Generation method
Generate on Publish – The AI analysis is created automatically when your briefing is sent out. Ideal for recurring daily, weekly, or monthly briefings.
Generate Now – Immediately produce the analysis so you can review and edit before sending.
🔹Publish your Canvas
1. Once you are happy with the composition of your Canvas move on to Set Up Publishing.
For a one-off Canvas, select a time to Publish. For a recurring briefing, select Recurring and specify the schedule on which you want the Canvas to be generated
2. You can generate a Canvas without sending them to anyone, but if you want the Canvas link to be sent by email, set your recipients, sender details and message here.
3. At the Review/Publish stage, check your settings. When you are ready click Start for a recurring Canvas, or Publish for a one-off.
4. A Canvas link will be generated within a minute or two. If you selected to send an email, the link to the Canvas will be shared with your chosen recipients.
5. You can also generate your Canvas as an attractive PDF.
🔹 Viewing your Canvas
Anyone clicking the link to a Canvas, either shared directly by you or within an email sent from Agility, will have access to a host of information and insights associated with your media coverage.
You can navigate to any section from the contents icon in the top right corner.
2. Each mention section will show a sample, with the option to view all mentions.
3. Viewing all mentions opens up the opportunity for viewers to apply their own AI-powered analysis, such as the Intelligent Summary below.
4. The components are interactive, allowing viewers to familiarise themselves with the context of your media coverage.
