Agility’s AI Reference Leader Badge highlights media outlets that generative AI systems most frequently draw from when answering user queries on specific topics. These outlets serve as key reference points for AI training models and therefore have elevated influence over how information—especially about your brand—appears in AI-powered tools.
🔹 What the AI Reference Leader Badge Means
An outlet marked as an AI Reference Leader is considered highly authoritative by AI engines when generating answers, summaries, and insights.
This does not mean:
Outlets without a badge are unimportant
AI tools do not use unbadged outlets
You should limit outreach only to outlets with badges
Instead, the badge helps you understand which outlets have disproportionate influence over how AI tools shape public understanding, search visibility, and brand perception.
🔹 Why AI Reference Leaders Matter
Outlets trusted by AI models play a growing role in:
How your audience discovers information
How your organization appears in generative search results
How narratives form around your brand or topic
Which stories become amplified or deprioritized
Prioritizing them in your outreach strategy can strengthen how your coverage is interpreted and surfaced by AI-powered platforms.
🔹 Where You’ll See the Badge in Agility
You’ll find the AI Reference Leader Badge in two main areas of the Media Relations module:
1. Media Outlet & Contact Profiles
On outlet and contact pages, the badge helps you quickly identify publications—and the journalists associated with them—that carry higher influence in AI-driven environments.
2. Media List Filters
When building or refining media lists, you can filter by AI Reference Leaders to highlight or prioritize outlets with increased AI visibility.
When filtering, first go to Status, then AI Reference Leader.
This filter helps you:
Strengthen your outreach targeting
Build lists aligned with modern search and discovery behaviours
Align PR efforts with shifting media–AI dynamics
📝 Support & Resources
Help Center: Media Relations
Need help? Chat with Support from your dashboard or email agilitysupport@agilitypr.com