The AI Reference Leader Badge highlights media outlets identified as key reference sources for AI training on a given subject. These badges indicate which outlets AI engines consider most* authoritative when answering queries.
*It's important to note that not having a badge doesn't mean that an outlet is not a useful target, or that AI engines don't use content from this outlet.
The AI reference leaders have a growing influence on how your audience (and potential customers) encounter your brand. Ultimately, they shape perception and reputation.
Agility users will see the AI Reference Leader Badge in two key places within our Media Relations module:
Media Outlet and Contact Profiles: Quickly identify outlets, and their associated media contacts, driving visibility in generative AI tools and search engines.
Media List Filters: To prioritize outreach to outlets that hold greater weight in AI-powered search engines.
