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Create Coverage Alerts and Surge Alerts

Stay on top of your mentions the moment they happen — or get notified when there’s a significant surge in coverage.

Updated over a month ago

Agility’s Coverage Alerts notify you and your colleagues by email whenever your monitoring topics or subscriptions generate results. This ensures you never miss critical coverage, whether it’s for an event, product launch, or a fast-moving story.

You can create two types of alerts:

  • Coverage Alerts – send immediate notifications as new mentions are found.

  • Coverage Surge Alerts – notify you when there’s a significant change in mentions, sentiment, or impressions compared to normal activity.

In this article, we’ll guide you step by step through creating both types of alerts.

🔹 Video Guide

🔹 Step-by-Step Guide to Creating a Recent Coverage Alert

Step 1: Access Coverage Alerts
Go to Monitor > Coverage Alerts, then click New Coverage Alert and select Recent Coverage Alert.

Step 2: Choose Your Source
Select the Topic, Subscription, Social Topic, or Theme where your results will come from.
You can also use Source Filters to refine your alert by:

  • Keywords within a topic

  • Mentions from specific outlets

  • Sentiment (positive, negative, neutral)

Step 3: Customize Appearance
Add components such as:

  • Title

  • Explanatory text

  • Optional branded image

  • Date

Each element can be edited by clicking the pencil icon. You can also style how the mentions section appears in the email.

Step 4: Set Delivery Details
Enter:

  • The subject line of the alert email

  • Who the email is coming from (From field)

  • One or more recipient email addresses

  • (Optional) connect to an RSS feed

Step 5: Choose Duration
Decide if the alert should run continuously or only within a specific time period (such as during a campaign window).

Step 6: Save and Activate
Click Save as Draft to review your settings. Then click Activate when you’re ready to start receiving alerts.

🔹 Step-by-Step Guide to Creating a Coverage Surge Alert

Step 1: Access Surge Alerts
Go to Monitor > Coverage Alerts, click New Coverage Alert, and select Coverage Surge Alert.

Step 2: Choose Your Source
Select the Topic, Subscription, Social Topic, or Theme you want to monitor for spikes or changes.

Step 3: Define the Surge Metric
Choose whether to monitor changes in:

  • Mention volume

  • Impressions

  • Sentiment

Step 4: Set Alert Sensitivity
Surge thresholds compare the average hourly mention volume against the past 7 days.

  • Enter a percentage above 100%.

  • Example: setting 150% will trigger the Surge Alert when mentions rise 50% above the 7-day average.

  • Use Check Against Previous 7 Days to preview recent trends and see what would trigger an alert.

Step 5: Configure Cool Down
Set the minimum time between alert notifications. Once an alert is sent, no additional notifications will be sent until the cooldown period has passed.

Step 6: Set Delivery Details
Enter who the email is coming from and who it is going to. When your surge criteria are met, recipients will receive an email describing the spike.

Step 7: Save and Activate
Save your draft, give the alert a name, and click Activate to start monitoring.

📝 Support & Resources

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