Create Coverage Alerts and Surge Alerts

Agility’s Coverage Alerts notify you and your colleagues by email whenever your monitoring topics or subscriptions generate results. This ensures you never miss critical coverage, whether it’s for an event, product launch, or a fast-moving story.

You can create two types of alerts:

In this article, we’ll guide you step by step through creating both types of alerts.

Go to Monitor > Coverage Alerts, then click New Coverage Alert and select Recent Coverage Alert.

Select the Topic, Subscription, Social Topic, or Theme where your results will come from.
You can also use Source Filters to refine your alert by:

Add components such as:

Each element can be edited by clicking the pencil icon. You can also style how the mentions section appears in the email.

Enter:

Decide if the alert should run continuously or only within a specific time period (such as during a campaign window).

Click Save as Draft to review your settings. Then click Activate when you’re ready to start receiving alerts.

Go to Monitor > Coverage Alerts, click New Coverage Alert, and select Coverage Surge Alert.

When creating a Coverage Surge Alert, you can optionally enable Surge Insights.

Surge Insights automatically adds an AI Coverage Curator to your alert. Instead of simply notifying you that a surge occurred, the AI analyzes the coverage responsible for the spike and helps explain what happened.

Within the AI Coverage Curator, you can customize the analysis by selecting one or more Analysis Focus options:

You can enable only the analysis types that are most relevant to your monitoring goals.

Learn more: Customize Surge Insights.

Select the Topic, Subscription, Social Topic, or Theme you want to monitor for spikes or changes.

When configuring Surge Insights, you'll see two options that are unique to Coverage Surge Alerts.

Surge Source automatically uses the source being monitored by the alert.

For example, if your alert is monitoring an Air Canada Topic, the AI analysis will automatically use that Topic as its source.

Surge Period is the one-hour window in which the surge occurred.

When Agility detects a surge, it creates a one-hour analysis period around that event and uses the coverage from that timeframe to generate insights.

Choose whether to monitor changes in:

Surge thresholds compare the average hourly mention volume against the past 7 days.

Coverage Surge Alerts can be customized to provide more than a simple notification email.

For example, an alert can include:

Content can be organized using one-, two-, or three-column layouts, making it possible to create anything from a simple alert to a more detailed report-style email.

Each component can be customized using the design settings panel, including fonts, colours, spacing, alignment, and content block styles.

This flexibility allows Coverage Surge Alerts to be tailored to internal reporting requirements, stakeholder updates, or executive summaries.

Set the minimum time between alert notifications. Once an alert is sent, no additional notifications will be sent until the cooldown period has passed.

Enter who the email is coming from and who it is going to. When your surge criteria are met, recipients will receive an email describing the spike.

Your Coverage Surge Alert will now monitor your selected source and notify you whenever a significant spike occurs.