Instantly Apply Analytics to Your Media Coverage

In addition to viewing the mention feed of your monitoring topic, you can now view a collection of analytics applied to your media coverage.

To access the analytics, click on the toggle at the top of the topic results window.

You will be presented with the first of several charts in a Summary tab showing you the trends and key messages associated with your media coverage.

There are four tabs, each one of which contains several charts analysing your coverage by the various data available, such as media types, regions, top outlets, impresssions and more.

The Sentiment tab breaks down your results into positive, negative and neutral coverage...

...including word clouds enabling you to identify the keywords associated with your coverage.

Social Listening users will have access to the analysis of their social media coverage, including all of the options to focus on individual networks as well as the overall picture.

The Coverage Insights tab identifies the key messages taken from your overall coverage and supports these insights with specific examples of your media mentions, which you can review and save to your account.

If you want a deeper analysis, click More Insights. From here you can analyse your own key messages, apply a selection of analysis options, and switch between topics, date ranges, and a range of other criteria to enable you to get insights on any of your coverage in exactly the way that serves your needs.

To set the analytics view as your default, simply update your media monitoring user preferences.

When you spot a surge in coverage or a key narrative emerging, you can use the Action Assistant to turn that context into content — directly from the Coverage Insights tab.

1. Review your key narratives After running your coverage insights, identify the narrative or event you want to act on.

2. Set your position Enter the position you want to take on the coverage manually, or click the AI suggestion button to generate a list of potential positions based on the coverage context. Select whichever fits your goals.

3. Choose your output type Select from a list of preset content types, including:

Or type your own custom output request. Any written text format is supported.

4. Set your parameters Define your goal, intended audience, and tone (optional).

5. Generate your content AI will take the coverage context, your position, and your parameters and produce the requested output.

6. Use or distribute your content Anything generated can be copied to your clipboard. If you generated an email, click Create Distribution to push the content directly into an email draft in Agility's distribution tool, where you can edit, add recipients, and send.